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Over the past 30 years, the rapid and consistent development of South Korean
culture can be witnessed globally. This phenomenon has been generalized and commonly
known as “Korean wave”. Questioning this phenomenon, a proposition has been made, on
the grounds that this success comes from the positive influences of South Korea’s macro
environmental forces including the government, business, policies and social. This
dissertation aims to study Korean wave and especially the Korean film industry, to localize
the most notable factors of Korean film industry into the film industry of another country;
more specifically, the film industry in Vietnam. Interview methodology will be applied to
get qualitative data from these samples. These data will also be combined with the
refinement of secondary researches regarding Korean film industry. The interviewees are
divided into different stakeholders who involved in the development of the film industry.
Samples including producers, film directors, distributors, celebrities, politicians are
carefully selected to provide a comprehensive picture of the industry.
From the analysis of the literature and interviews of stakeholders, propositions are
made to improve the Vietnamese film industry. The most important improvement, according
to interviewees and as identified from the literature, is the introduction of protectionist
measures for domestic films and other supporting policies for production companies in the
form of training courses or equipment, stricter regulations against piracy, along with
relaxing the laws on censorship. Within the industry, more vertical integration is encouraged
to improve efficiency across the value chain, from the production to distribution and
exhibition of films, as well as the export of Vietnamese works to foreign markets. Overall,
learning from the Korean model, the mindset towards the Vietnamese film industry should
be that of a competitive industry working in synergy with other creative industries,
promoting the Vietnamese national identity while maintaining profitability and fair
competition.
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Korean wave Vietnam film industry Korea film industry Government policy