Browsing by Issue Date, starting with "2022-03-15"
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- Applying the successful factors of Korean Wave for the development of film industry : the case study of VietnamPublication . Trang, Luong Kieu; Burnay, Catarina do Amaral Dias DuffOver the past 30 years, the rapid and consistent development of South Korean culture can be witnessed globally. This phenomenon has been generalized and commonly known as “Korean wave”. Questioning this phenomenon, a proposition has been made, on the grounds that this success comes from the positive influences of South Korea’s macro environmental forces including the government, business, policies and social. This dissertation aims to study Korean wave and especially the Korean film industry, to localize the most notable factors of Korean film industry into the film industry of another country; more specifically, the film industry in Vietnam. Interview methodology will be applied to get qualitative data from these samples. These data will also be combined with the refinement of secondary researches regarding Korean film industry. The interviewees are divided into different stakeholders who involved in the development of the film industry. Samples including producers, film directors, distributors, celebrities, politicians are carefully selected to provide a comprehensive picture of the industry. From the analysis of the literature and interviews of stakeholders, propositions are made to improve the Vietnamese film industry. The most important improvement, according to interviewees and as identified from the literature, is the introduction of protectionist measures for domestic films and other supporting policies for production companies in the form of training courses or equipment, stricter regulations against piracy, along with relaxing the laws on censorship. Within the industry, more vertical integration is encouraged to improve efficiency across the value chain, from the production to distribution and exhibition of films, as well as the export of Vietnamese works to foreign markets. Overall, learning from the Korean model, the mindset towards the Vietnamese film industry should be that of a competitive industry working in synergy with other creative industries, promoting the Vietnamese national identity while maintaining profitability and fair competition.
- Can supplemented skim milk (skm) boost your gut health?Publication . Carvalho, Nelson Mota de; Oliveira, Diana Luazi; Costa, Célia Maria; Pintado, Manuela; Madureira, Ana RaquelThe incorporation of functional ingredients, such as prebiotics and probiotics in food matrices, became a common practice in the human diet to improve the nutritional value of the food product itself. Worldwide, skim milk (SKM) is one of the most consumed food matrices, comprising all the essential nutrients desired for a balanced diet. Thus, the modulation of the human gut microbiota by SKM supplemented with different well-known functional ingredients was evaluated. Four well-studied prebiotics, fructo-oligosaccharides (FOS), galacto-oligosaccharides (GOS), mannanoligosaccharides (MOS) and inulin, and one probiotic product, UL-250® (Saccharomyces boulardii) were added at 1% (w/v) to SKM and subjected to a gastrointestinal in vitro model. The impact of each combination on gut microbiota profile and their fermentation metabolites (i.e., short-chain fatty acids–SCFA) was assessed by quantitative polymerase chain reaction (qPCR) and high-performance liquid chromatography (HPLC), respectively. The addition of FOS to SKM had promising results, showing prebiotic potential by promoting the growth of Lactobacillus, Bifidobacterium, and Clostridium cluster IV. Moreover, the increment of SCFA levels and the decrease of total ammonia nitrogen were observed throughout colonic fermentation. Overall, these results demonstrate that the combination SKM + FOS was the most beneficial to the host’s health by positively modulating the gut microbiota.
- How brand and relational marketing are impacted by design thinking : a case study at Trema ProjectPublication . Neto, Maria da Piedade de Utra Machado Jardine; Oliveira, Ana Filipa Santos deThis research aims to understand the impact that design thinking methodology can have on brand and relational marketing. Branding helps the cultivation of a relationship between the brand and its audience by developing a value proposition that includes functional, emotional, or self-expressive aspects. Being composed of different stakeholders that affect and are affected by the brands’ decisions and goals, it is key to successfully manage and elaborate on effective and satisfying symbiotic relationships with them. Relational marketing aims to develop mutually satisfying, long-term relationships between an organization and its stakeholders. It is considered the natural evolution of (product-based) transactional marketing. Being a holistic approach to relating companies and their stakeholders in a collaborative service strategy. Design thinking has been used as a moderator and as a way of driving innovation in a collective and multi-disciplinary way. Its contributions to management challenges include logistics, the effective sequencing and scheduling of objectives, instrumentalities, and the human factor in order to accomplish stated objectives. To study and comprehend this phenomenon, different research fields that have been found to complement each other and contribute to a better understanding of reality will be combined. Kapferer’s Brand Identity Prism, Freeman (1984) Stakeholder Mapping, Sequeira and Warner’s (2007) construct for good stakeholder engagement, Grönroos (1996) three strategic and tactical issues of relational marketing and Gummesson’s (2002) Green and Alliance Relationships are the theoretical models on which this research was based. An interpretativist qualitative case study took place during a rebranding at Trema, a small accessories brand, in which design thinking tools were used. The goal was to investigate its impact on the brand’s identity and relationship marketing strategy, as well as its stakeholder engagement. Semi-structured interviews with experts in the researched fields and with Trema's internal and external stakeholders, as well as brand document analysis, were used to collect data. Qualitative content analysis through thematic and document analysis took place. The findings of this research have led to the conclusion that design thinking can positively impact brands by turning to a service based offering, giving voice to their stakeholders’ interests and concerns to create alliances based on mutually beneficial opportunities by systemizing and informedly planning out how the needed changes can be implemented.
- Intersecções e relações entre a Lei Geral de Proteção de Dados (LGPD) e a Lei de Acesso à Informação (LAI)Publication . Bioni, Bruno Ricardo; Silva, Paula Guedes Fernandes da; Martins, Pedro Bastos LoboO direito à informação e o direito à proteção de dados pessoais são ambos direitos fundamentais previstos na Constituição Federal de 1988 e regulamentados por leis infraconstitucionais, respectivamente, Lei de Acesso à Informação (LAI – lei 12.527/2011) e pela Lei Geral de Proteção de Dados (LGPD – lei 13.709/2018). Nos últimos anos, levantou-se um aparente conflito entre as leis, o que foi, inclusive, utilizado para negar inadequadamente pedidos de acesso à informação pública sistematicamente. Nesse cenário, o presente artigo busca desmistificar tal interpretação, partindo da hipótese de que a relação entre LAI e LGPD é de convergência, considerando que ambas são pautadas pela redução de assimetrias de informação da parte vulnerável, o cidadão. Para isso, o foco do artigo será a análise do direito de acesso em ambas as legislações, trazendo suas peculiaridades e relação com os princípios de proteção de dados pessoais. Conclui-se que a governança de dados é um elemento cada vez mais importante para materialização dos princípios da eficiência e transparência na administração pública, de forma a enfatizar a convergência entre LAI e LGPD.
- Brands taking a stand on socio-political issues : a qualitative study of organisations behind the scenesPublication . Drewes, Ricarda Carla; Oliveira, Ana Filipa Santos deNowadays, more and more organisations take public stances in favour or against environmental-, ecological-, workplace-, legal-, social-, and political concerns. This is caused by numerous factors, but is being demanded by consumers who increasingly base their purchase decisions on brands’ non-business related actions, like brand activism practises. This rather recent phenomenon outreaches CSR actions, as it discusses a broader variety of topics, such as equal rights, racism, etc. Further, brand activism calls for a much louder communication, which may evoke controversial debates in society and thus, may put engaging organisations onto risk. Also, if not practised authentically, organisations may be accused to follow woke washing. Therefore, brand activism is a quite sensitive but also increasingly important approach to implement in a firm’s marketing strategy. As there was no evidence found that the existing body of literature in brand activism covers comprehensive insights about the organisations’ perspectives, the aim of this thesis was to contribute to the field of research by investigating internal processes behind the commitment to brand activism. Hence, the research question is: How do companies organise themselves around the process of making a stand on socio-political issues? To answer this question, the thesis sets out to explain first, concepts of branding, and second, the phenomenon of brand activism as defined in current literature. A qualitative research approach was carried out by conducting interviews with CEOs and communication managers of organisations engaging in brand activism. Subsequently, the raw data was analysed and evaluated in regards to the research question and three derived propositions. To analyse the raw data accordingly, a coding system was implemented on the basis of the theoretical brand activism framework by Pimentel and Didonet (2021). In conclusion, the thesis argues that the entire process behind brand activism is mainly guided by the company’s values. Thus, it is fundamental for brand activists to define a brand’s identity and involve all employees so that they can also base individual decisions and actions correspondingly. Further, it was found that none of the interviewed organisations followed an action plan, but rather had open discussions when topics were highly critical.
- Responsabilidade dos administradores meramente nominais pelos actos praticados por administrador de factoPublication . Ribeiro, Maria de Fátima