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- Proposal for a chatbot prototype in the plant Health Department Of Brazilian Ministry of AgriculturePublication . Feitosa, Wilian Ramalho; Patrocínio, Flora Oyama do; Santos, Sara Rosa; Silva, Susana Costa eAround the world, governments are implementing services combined with artificial intelligence to improve service to the population. The main objective of this study is to develop a chatbot prototype able to answer the most frequently asked questions about the Plant Health department of the Brazilian Ministry of Agriculture, Livestock, and Supply (MAPA), reducing the workload dedicated to responding emails and phone calls, in addition to providing face-to-face care. Initially, investigations were made on the concepts of artificial intelligence, the different types of chatbots and the tools needed to build the prototype. Subsequently, an analysis of the chosen tool and programming language was elaborated. After that, the development of the application and the configuration of the platforms began. Considering how a chatbot can spread information, including good practices about plant health and agriculture, this project can contribute to food security, increasing productivity and fighting against waste, helping to achieve UN SDG number 2-zero hunger.
- How to increase engagement on social media using the honeycomb model: a case study in a Portuguese HR companyPublication . Silva, Susana Costa; Feitosa, Wilian; Duarte, Paulo; Vasconcelos, MartaPurpose – The purpose of this paper is to understand how a company could improve public engagement on social media (SM) analysing the case of Alento, which is a human resources and consulting company located in Portugal. The company’s presence on Facebook was analysed by using the honeycomb model for SM functionality, by Kietzmann et al. (2011), as a theoretical framework. Design/methodology/approach – The authors implemented some actions to change procedures on SM management. Monitoring five months of data, the authors could compare the SM engagement before and after changes on SM management. Then, a convenience sample of 205 useable questionnaires was collected. The population of the study comprised Portuguese Facebook users who liked the Alento Facebook Fan Page. An analysis of honeycomb dimensions was performed. Findings – The engagement level on Alento’s SM was increased by changing procedures identified on survey. In five months, Alento’s number of followers was increased by just 4.5 per cent, interactions were increased by 35 per cent, views were more than twice (+122 per cent) and fans who clicked on Alento’s Facebook page’s links were increased by 146 per cent. Research limitations/implications – There were also some limitations related to the sample, since the authors only obtained 205 responses. Therefore, the second suggestion for future investigations would be to conduct the survey on a larger number of people. This study just considers five months after changing procedures. A longer range of time could produce different results. Practical implications – The most relevant contribution of the current study is the offer of some insights into the use of a simple tool such as the honeycomb model of Kietzmann et al. (2011) for the analysis of the social engagement from a firm’s perspective, regardless of their nature. Social implications – The importance of SM to spread good content and to reduce media costs is reinforced in this study. Originality/value – This study is innovative, as it identifies a need of change on SM management, proposes and implements new procedures, checking its results. SM marketing is a new wagon of study, and the problem of how to increase engagement on professional SM is on top priorities of the field.