CPBS - Livros e Partes de Livros / Books and Books Parts
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- Leading the way to a sustainable future: the positive impact of a generation marketing campaignPublication . Coelho, Teresa; Chkoniya, Valentina; Madsen, Ana Oliveira; Figueiredo, CarlosConsumption patterns have always been an important indicator of a generation's identity, but in a world where globalization tends to standardize everything and digital technology tends to accelerate the globalization process, some might predict that identities are dissolving faster than ever. This chapter aims to help understand how new Portuguese generations perceive fish products. Throughout this research, it became very evident that young consumers are very aware of the ultimate emergency of sustainability. This chapter uses the example of Docapesca's pioneer initiative to prove that it is worth investing in consumer education and that, when we adopt a generation focused approach to implement a national marketing campaign, it is possible to obtain valuable advances in consumption for a sustainable future.
- Customer-oriented global supply chains: port logistics in the era of globalization and digitizationPublication . Cacho, José Luís; Marques, Luís; Nascimento, ÁlvaroLogistic services are central to the design and management of any supply chain. Due to recent technological advances, modern supply chains are challenging traditional market boundaries in ways that both influence and are influenced by consumer behavior (e.g., Amazon, Alibaba, or JD.com). Economically speaking, corporations are changing along the way resources are being used in production. At the firm level, management decisions follow cost efficiency and risk management principles, pursuing a costrisk tradeoff equilibrium. Theoretically, operations organized within the boundaries of the firm are just those for which the markets are unable to offer a more efficient alternative, whereas the link between buyers and sellers (i.e., demand and supply in the market) is intermediated by logistics services, such as transport, to mention but one. As technological innovation, social transformation, and consumer behavior threaten firms’ traditional boundaries, logistics need to adjust and adapt to new and emerging challenges, its costs, and risks to end consumers.
- Managing ambidexterity using networking perspective – added value or necessity? empirical evidence from PolandPublication . Radomska, Joanna; Wolczek, Przemyslaw; Silva, Susana Costa eThe manager of the 21st century is expected to succeed in an environment strongly characterized by unprecedented volatility, uncertainty, complexity, and ambiguity (VUCA). In fact, today’s business environment consists of contradictory pressure and tensions, where competitive advantage could be gained by ambidextrous activities. The concept of ambidexterity has already been discussed by many scholars, but still little is known about managerial practice and actions that are useful for finding the balance between the paradoxes that have been identified at that level. Although there are different tensions, dynamic and evolving according to the changes observed in the environment: more volatile, uncertain, complex, and ambiguous, the pressure to remain flexible and simultaneously maintain the plan of development, seems to be essential. In recent research studies, networking perspective is mentioned as one of areas worth exploring while analyzing the concept of ambidexterity. For that reason, the main goal of this chapter is to investigate if networking is one of the factors useful for managing ambidexterity. To gain deeper insight, we investigated further, searching for the factors essential for managing ambidexterity: we compared the research results between companies of different sizes to identify any regularities. We focused on ambidexterity reflected by managerial practice where stability/plans and flexibility are implemented simultaneously. We investigated 150 managers using paper-and-pencil interviewing. Our research results confirmed that networking could be one of the main approaches having an impact on ambidextrous activities. However, we cannot conclude that companies are obliged to apply a networking perspective to be ambidextrous, although it could be recommended. Further analysis of companies of different sizes revealed the relationship between ambidexterity and networking in case of small and large companies, and no relation in medium-sized enterprises.
- Gestão de Pessoas 4.0: 10 tendências e desafiosPublication . Cunha, Miguel Pina e; Rego, Arménio
- Knowledge visualization for research design: the case of the idea puzzle software at the University of AucklandPublication . Morais, Ricardo; Brailsford, IanThis chapter presents a case of information and communication technology use in doctoral research processes. In particular, it presents the use of the Idea Puzzle software as a knowledge visualization tool for research design at the University of Auckland. The chapter begins with a review of previous contributions on knowledge visualization and research design. It then presents the Idea Puzzle software and its application at the University of Auckland. In addition, the chapter discusses the results of a large-scale survey conducted on the Idea Puzzle software in 71 higher education institutions as well as its first usability testing at the University of Auckland. The chapter concludes that the Idea Puzzle software stimulates visual integrative thinking for coherent research design in the light of Philosophy of Science.
- Multilingual financial narrative processing: analysing annual reports in English, Spanish and PortuguesePublication . El-Haj, Mahmoud; Rayson, Paul; Alves, Paulo; Herrero-Zorita, Carlos; Young, StevenThis chapter describes and evaluates the use of information extraction (IE) and natural language processing (NLP) methods for extraction and analysis of financial annual reports in three languages: English, Spanish, and Portuguese. The work described retains information on document structure which is needed to enable a clear distinction between narrative and financial statement components of annual reports and between individual sections within the narratives component. Extraction accuracy varies between languages with English exceeding 95%. We apply the extraction methods on a comprehensive sample of annual reports published by UK, Spanish, and Portuguese non-financial firms between 2003 and 2014.
- A servitização da indústria: como competir através dos serviços?Publication . Sousa, Rui Soucassaux
- Ser ou não ser: Reflexões sobre a crise e o futuro da União EuropeiaPublication . Costa, Leonardo
- Quarta revolução industrial e RBI: desigualdade ou emancipação?Publication . Bizarro, Sara
- The implications of inequality for European economic policyPublication . Martins, Nuno Ornelas; Costa, Leonardo; Leitão, Alexandra; Marcelo, Gonçalo; Oliveira, Francisca Guedes de; Tavares, Marisa