Faculdade de Ciências Humanas
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Browsing Faculdade de Ciências Humanas by Sustainable Development Goals (SDG) "07:Energias Renováveis e Acessíveis"
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- A economia política da transição energética: enquadramento europeu e políticas nacionaisPublication . Bongardt, Annette; Torres, Francisco
- Logotype change and perceived quality : an analysis of the new EDP brand imagePublication . Oliveira, Maria Francisca Tavares de; Fernandes, Anna Carolina Boechat ChavesEDP, a major Portuguese energy company, recently underwent a rebranding process and unveiled a new logo. The new logo represents a change in the company's visual identity, with the aim of reflecting the evolution of its values and strategic focus on sustainability and innovation. The updated design features a more modern and simplified aesthetic compared to the previous logo, which had a more traditional appearance and was red. In the context of brand strategy, a strong brand identity is very important for establishing a distinctive brand image and improving customers' perception of quality and reliability. Given the importance of these elements for business success, this research aimed to assess the impact of EDP's new logo on perceived brand quality. The study collected opinions from a sample of 242 Portuguese participants to assess how the rebranding influenced the perceived quality of the EDP brand. For this purpose, quantitative methods were used, collected through an online survey. The conclusion is that the change of logo is generally evaluated positively, establishing an association with sustainability and the energy transition. However, it is important to note that a significant proportion of the sample was not fully aware of aspects of the new logo, suggesting the need for marketing efforts to bridge this gap. It was also observed that the brand was already perceived with high levels of perceived quality, positive image, reputation, association with sustainability, quality of service and overall positive opinion. Based on these results, it was clear that the new logo has no impact on perceived quality, since this variable remained at the same high level with both the new and old logos.
- O pacto ecológico europeu no contexto das crises climática, pandémica e de segurançaPublication . Bongardt, Annette; Torres, FranciscoThe European Green Deal (EGD) constitutes a paradigm shift in European integration, giving priority to climate neutrality. The EGD provides a coherent narrative on climate and sustainability, which encompasses all other, including previously unrelated, policy areas. Environmental protection is now framed as making economic sense and considered in the context of economic development. The two latest crises were made to work towards the EGD’s objectives. The pandemic crisis made it possible to establish the link between the short and long term, making economic rationality compatible with the political priorities of the EGD. The need to respond to the pandemic crisis has therefore strengthened the Pact. So did the energy and security crisis triggered by Russia’s full-scale invasion of Ukraine. However, since then the EGD’s implementation has been strongly contested on political economy grounds, for alleged over-regulation and social reasons. Those invoked reasons are often based on unsustainable alternatives. Moreover, when ignoring the need to internalise environmental damages and the polluter pays principle, they are also founded on incomplete notions of economic efficiency and social justice.