Browsing by Issue Date, starting with "2025-04-03"
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- Sexism in branding : investigating the portrayal of gender in fashion advertising across various media platformsPublication . Penna, Michela; Fernandes, Anna Carolina Boechat ChavesThe purpose of this study is to investigate how Generation Z perceives sexism in fashion advertising and how these beliefs are influenced by gender roles, sexual objectification, unrealistic beauty standards, and media consumption patterns. The results of an extensive poll of a sample (n=213) show that sexual objectification, the representation of gender roles, and unattainable beauty goals are among the primary variables determining Gen Z's opinions regarding sexism in fashion promotion. The vast majority of participants conveyed their frustration with the depiction of women in positions that are humble, submissive, or perpetuate conventional gender norms. They suggested that the way male and female roles are portrayed in fashion marketing is directly related to Gen Z's feelings of sexism, and they were particularly critical of ads that supported conventional sex biases. Numerous respondents emphasized how advertisements featuring women in stereotypically feminine, subservient, or passive roles reinforced gender-based stereotypes and added to a general sense of inequity. This discontent highlights the significant impact that fashion commercials' images of sex roles have on Generation Z's awareness and tolerance for sexism. The research also clarifies how people's views of bias are shaped by sexual objectification in advertising. The degree of sexual objectification in fashion ads was found to have a direct and significant impact on participants' attitudes toward misogyny. Many respondents advocated for more respectful and empowered depictions of women that would better reflect modern values, calling for a dramatic reduction in the sexualization of women in fashion ad campaigns. These results imply that Gen Z is well conscious of how media sex discrimination affects public perceptions of gender and gender bias. Furthermore, participants' top concern was the emergence of unachievable beauty standards. Advertisements that promoted unrealistic expectations of beauty were believed to be a part of the objectification of women as well as misogyny. Respondents often expressed dislike of fashion advertisements that advocated unattainable ideals of beauty, citing the detrimental effects on women's self-esteem and the way in which they contribute to the commodification of their bodies. The connection between sexism and impossible aesthetics was brought up in particular, with many people pointing out how negatively these depictions undermine one's sense of confidence and body image, furthering objectification and sexist presumptions. In addition, it was discovered that Gen Z's judgments of sexism in fashion advertising were determined by their media consumption habits. Their exposure to a variety of social media information has made them more conscious of global concerns like sexism, while their media use further shapes individual belief systems and more general cultural trends to form judgments. According to the study, media consumption has a significant role in defining how the younger generation reacts to sexism in fashion ads, while it also interacts with other societal variables. In conclusion, the study's findings confirm that the main elements impacting Generation Z's opinions of sexism in fashion advertising are sexual objectification, unrealistic beauty standards, and the representation of gender roles. These outcomes underscore the necessity of ethical and thoughtful depictions of women in the fashion business that upend antiquated gender stereotypes and respect women, better connecting with the progressive ideals of the next generation.
- On the relevance of twice born leaders within the context of digitization and organizational changePublication . Speck, Luis Frederick; Ilharco, Fernando Albano Maia de MagalhãesDigitization is impacting and transforming organizations, making it the main driver of organizational change. This impact is putting pressure on organizations how to manage and operate their activities. Therefore, leaders need to understand the implications of digitization and organizational change in order to succeed. This study investigates the relevance of William James twice born concept within the context of digitization and organizational change. As this research is employing a mixed method approach, it offers different organizational perspectives by interviewing leading positions and surveying employees. Findings revealed no significant impact of digitization and organizational change on the emergence of twice born leaders. However, results indicated a need of leadership traits associated with the twice born concept in order to successfully navigate organizational change. These needed leadership traits align with several contemporary concepts emphasizing the relevance of William James twice born concept within todays context. Meanwhile, the study revealed limitations in contributing to the ongoing debate between the need for managers and leaders. Therefore, this study suggests future research to focus on specific organizational contexts in order to provide more nuanced insights about traits needed in specific organizational environments.
- A ética e a responsabilidade social das marcas de cosmética : a perceção da geração Z nas redes sociaisPublication . Amado, Maria Francisca Vieira de Assunção Tenreiro; Ilharco, Fernando Albano Maia de MagalhãesA revolução digital tem impulsionado uma transformação significativa na forma como as marcas comunicam com o seu público, tornando a comunicação mais dinâmica, interativa e personalizada. Esta mudança é particularmente evidente no setor da cosmética, onde as empresas recorrem a estratégias digitais para se aproximarem dos consumidores. Paralelamente, cresce a importância de comunicar de forma clara valores éticos e de responsabilidade social. Os consumidores, em particular a Geração Z, demonstram crescente sensibilidade e exigência relativamente a estes temas. Assim, a comunicação digital está a tornar-se não só numa ferramenta de personalização, mas também num meio crucial para fortalecer a confiança e a identificação do público jovem com as marcas. Esta investigação foi orientada pela seguinte questão: Qual a perceção da Geração Z sobre a ética e a responsabilidade social das marcas de beleza e cosmética nas redes sociais? A investigação seguiu uma metodologia empírica mista. Num primeiro momento, recorreu-se ao método quantitativo para recolha de dados primários, por meio da aplicação de um questionário dirigido aos consumidores portugueses da geração em estudo, do qual resultou uma amostra de 101 consumidores. Posteriormente, levou-se a cabo uma abordagem qualitativa através da análise da presença nas redes sociais de quatro marcas de cosmética presentes em Portugal. Os principais resultados mostraram que a Geração Z perceciona de forma positiva a comunicação das práticas éticas e de responsabilidade social das marcas de cosmética nas redes sociais, mas que o seu envolvimento é algo seletivo. Sendo que, o uso de influenciadores, mais eficaz para alcançar este público, ainda não promove discussões profundas sobre estas temáticas.
- Fotografia digital na média-arte: criatividade, tecnologia e novos paradigmas visuaisPublication . Lima, Miguel; Teixeira, Luís; Tavares, MirianA fotografia digital tem transformado profundamente a criação artística, proporcionando ferramentas inovadoras para a captação, manipulação e difusão de imagens (Osborne, P. D., 2018). O seu impacto vai além da mera evolução técnica, influenciando significativamente a narrativa visual, a democratização da produção artística e a interseção entre arte, tecnologia e sociedade. Este artigo analisa os vetores dinâmicos que sustentam a influência da fotografia digital na arte contemporânea, explorando a relação entre estética, técnica e tecnologia no contexto da média-arte digital (Alves da Veiga, et al, 2023). Através de uma revisão teórica e da análise crítica de boas práticas e ferramentas digitais, pretende-se compreender como a fotografia digital amplifica as possibilidades criativas, permitindo a adaptação de técnicas clássicas a abordagens contemporâneas e fomentando práticas híbridas que integram instalação, performance e arte generativa. Métodos de registo e investigação direcionados à criação e prática artística em média-arte digital, como a a/r/cografia e dos diários digitais de bordo (Alves da Veiga, 2021), aplicação à fotografia digital, como a criação de artefactos visuais experimentais pós-fotográficos (Ligarretto Feo, 2024). Além disso, discute-se o papel da fotografia como meio de reflexão crítica e ativismo social, evidenciando a sua capacidade de documentar e problematizar desafios ambientais, políticos e culturais. É exemplo o projeto de arte generativa “Terra” – Figura 1. O impacto da inteligência artificial e das novas tecnologias na manipulação da imagem também é abordado, considerando a emergência de novos paradigmas na criação e no consumo de arte digital. Considera-se também a análise sobre o impacto no setor da produção de conteúdos audiovisuais em Portugal, com efeito no impacto das Indústrias Culturais e Criativas (ICC) (Cortez & Teixeira, 2021). O estudo contribui para a compreensão do potencial da fotografia digital na construção de discursos visuais inovadores, reforçando a sua relevância na interseção entre criatividade, tecnologia e sociedade no panorama artístico atual.
- When walls speak digital: augmented reality meets urban artPublication . Mazeda, Miguel; Silva, Manuel; Teixeira, LuísThe integration of digital technologies into artistic practices has evolved alongside the increasing availability of tools and the development of accessible applications. This evolution enables a growing synergy between physical and digital realms, fostering the incorporation of technologies such as augmented reality (AR) into urban art. This research investigates the intersection of urban art and AR, focusing on the overlay of digital content onto physical artworks. Through an examination of the author’s own artistic projects as case studies, this work explores how AR can expand possibilities for artistic expression and redefine audience engagement by transforming urban spaces into immersive, context-sensitive environments. These self-conducted case studies, based on personal creative practices, highlight both the challenges and opportunities in merging AR with urban art, offering first-hand insights into the process of conceptualizing and implementing these hybrid works. The findings demonstrate how AR can enhance the cultural impact of urban art in several ways, including the documentation and reinterpretation of ephemeral works, extending their longevity and relevance. Additionally, AR provides a sustainable approach to creative practices by reducing the need for permanent alterations to spaces and enabling dynamic, adaptable digital interventions. These interventions open new possibilities for audience interaction, fostering deeper connections between the artwork, its environment, and its viewers. By leveraging AR and related technologies, this research challenges traditional notions of artistic permanence and sustainability. It proposes a more fluid, innovative relationship between creation, space, and audience interaction, grounded in the author's experiences as both practitioner and researcher. The driving question behind this research — and our future explorations — is to understand how technology can be employed in innovative and meaningful ways to intersect with artistic practices, opening up new horizons for creation and aesthetic experience.
- A comparative study of short-term social media use with face-to-face interaction in adolescencePublication . Mendonça, Inês; Coelho, Franz; Rando, Belén; Abreu, Ana MariaBackground/Objectives: Previous research suggests that social media use can have immediate cognitive effects, raising concerns about its impact on adolescent cognition. This study aimed to examine the short-term cognitive effects of acute social media exposure and screen time habits by comparing cognitive performance in adolescents (13–15 years old) following 30 min of social media interaction versus face-to-face conversation, according to their screen time habits (more or less time spent in front of a screen). Methods: A total of 66 participants were divided into four groups: a social media group who used to spend less than 540 min per week in front of a screen (n = 19, a social media group with a habit of more than 540 min per week of screen time (n = 14), a face-to-face conversation group with a habit of less screen time per week (n = 15), and a face-to-face conversation group who used to spend more time per week in front of a screen (n = 18). Cognitive performance was assessed through attention (D2 Test), working memory (Corsi Blocks), abstract reasoning (Abstract Reasoning Test Battery), and inhibitory control (Go/No-Go Task). Additionally, mental effort was measured using a Visual Analogue Scale. Results: Contrary to our hypothesis, no significant differences emerged between groups in any cognitive domain or mental effort, with interaction modality and screen time showing no impact on response variables. Also, we found no significant interaction effect between factors. This suggests that a single 30-min session of social media use does not immediately impair cognition, nor does face-to-face interaction enhance it, despite screen time spent per week (when it varies from 135 to 540 min and from more than 540 to 1320 min). Conclusions: The absence of cognitive effects may be explained by excessive screen time as a key factor in cognitive impact and by the cultural integration of social media, creating a “ceiling effect” that minimizes the impact of short-term exposure and resembles addictive behavior. These findings emphasize the importance of a holistic approach involving families, schools, and governments to address both acute and cumulative social media use in adolescents.
- Plano de conforto para procedimentos com agulha (PCPA): uma iniciativa para promover o conforto da criança hospitalizadaPublication . Gavinas, Susana; Matos, Maria Margarida; Loureiro, Fernanda; Rodrigues, Sónia Borges