Browsing by Issue Date, starting with "2023-05-04"
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- Co-creating brands : the impact of co-creation on brand loyalty : the mediating roles of brand personality and brand trustPublication . Giess, Nicolas David; Costa, CláudiaCompanies are facing significant challenges in the current era of rapidly changing consumer choices, driven by e-commerce and social media as well as shifting consumer behaviors. It is becoming increasingly difficult to address the rapidly changing needs and desires of consumers. The ultimate goal for companies is not only to acquire but also to retain consumers in terms of brand loyalty. Co-creation, defined as the process in which consumers actively participate in the creation and development of new product development, has been shown to have a significant impact on brand personality perception, brand trust, and brand loyalty. Specifically, co-creation can lead to perceptions of sincerity and competence in a brand. A study was conducted to investigate whether the presumed direct relationship between co-creation and brand loyalty, and the mediating effect of brand personality dimensions of sincerity and competence, and brand trust, holds true. Our results show that customers show higher brand loyalty towards products declared as co-created. This aspect is reinforced by the stronger perception of brand personality traits of sincerity and competence that co-creation evokes. In addition, these two brand personality traits, in conjunction with co-creation, create a stronger sense of brand trust, which reinforces brand loyalty. These results provide new insights for managers and researchers.
- Can co-creation narrow the sustainability gap?Publication . Ribeiro, João Gonçalo Simões Gualdino; Costa, CláudiaThe growing concern about environmental issues has led to widespread attention from consumers toward sustainability and sustainable products. However, sales of sustainable products still represent a fraction of overall consumer demand. Such discrepancy between attitude (concern) and behavior (purchase) is what scholars have identified as the sustainability gap. Market research has led decision-makers to believe that consumers would purchase sustainable products, only to see sales fall far below expectations. Co-creation has been argued as an innovation strategy that instills trust in new products due to transparency and openness toward its operations. This research shows that the effect that co creation has on trust in the development of new sustainable products supports the reduction of consumers’ sustainability gap, increasing the purchase intention. The research was conducted using a scenario-based experimental methodology. The study followed a 2 x 1 (Co-creation vs non-co-creation; sustainability claim) between-subject design. Findings show that the increase in purchase intention of sustainable co-created products is mediated by consumer trust. Results also show that the effect of co-creation on consumer trust in sustainable marketing claims is moderated by the consumers’ general concern with sustainable issues, such that for consumers with low or no concern, co-creation is a more trustworthy and honest strategy. Finally, research also demonstrates that loyalty serves as a mediator for the beneficial effect of trust on purchase intention, and that tolerance for higher pricing for sustainable products mediates the favorable effect of loyalty on purchase intention. Theoretical and practical implications will be discussed.
- Human-centric lighting : a lighting concept which influences our well-being : exploring the relationship between awareness and willingness to pay for health-conscious consumersPublication . Lembcke, Juliane; Rita, Miguel FontesThe results of scientific research in recent years clearly show that light not only helps people to see but also has a great influence on their well-being (Stephan & Heike, 2016). Lighting concepts are usually set to a specific light level with constant luminous intensity and correlated colour temperatures, which is not compatible with people's circadian rhythms. If people are not regularly exposed to dynamic lighting, this can lead to a disruption of the circadian rhythm and thus to health problems. Lighting concepts that focus on the well-being of people are referred to as Human-Centric-Lighting (HCL). These concepts offer the possibility to design lighting holistically and to better adapt it to the circadian rhythm of people. The aim of this scientific work is to understand consumers' awareness and willingness to pay for HCL concepts, as well as their perception of how these products can influence their well-being. In doing so, prerequisites for well-being in connection with the HCL lighting concept are to be identified to support companies and end consumers with recommendations for action. The study follows a mixed-methods approach, consisting of 6 in-depth interviews and an online questionnaire, which yielded 99 valid responses. From the analysis, it can be concluded that socio-demographic factors such as age play a central role in the willingness to pay for Human-Centric Lighting. However, health-oriented people also have a positive attitude towards the lighting concept for promoting well-being, provided they are aware of this lighting concept.
- Impact of the COVID-19 pandemic on the mental and physical health and overall wellbeing of university students in PortugalPublication . Machado, Bárbara César; Pinto, Elisabete; Silva, Margarida; Veiga, Elisa; Sá, Cristina; Kunz, Sahra; Silva, Patrícia Oliveira; Pimenta, Ana; Gomes, Ana; Almeida, Armando; Sá, Luís; Correia, MartaThroughout the pandemic of COVID-19 caused by SARS-CoV-2, university students were considered a vulnerable risk group for mental health impairment and wellbeing deterioration. This study aimed at evaluating the pandemic’s impact on the physical and mental health and wellbeing among students of a Portuguese university. This cross-sectional study included 913 participants and ran from June to October 2020. Data collected included sociodemographics, three mental health self-report questionnaires (Depression Anxiety Stress Scale, Eating Disorder Examination Questionnaire and Brief COPE) and lifestyle practices (eating and sleeping patterns, media, and entertainment habits) during the first months of the pandemic, which included a 72-day full national lockdown. Descriptive and correlational statistical analysis were conducted. Students’ food habits changed during the pandemic, namely on the consumption of snacks and fast food and, overall, less balanced meals became more prevalent. Additionally, almost 70% of the students reported Body Mass Index changes, while 59% went through sleep pattern changes–these were more pronounced in women and younger students. Over half (67%) of the inquirees exhibited an increase in their stress, depression, and generalized anxiety symptoms. Also, the study demonstrates that students’ lifestyles trended negatively during the pandemic and highlights how important regular psychological, health monitoring and emotional support is, amongst this somehow overlooked population throughout the pandemic. Universities should provide support to overcome challenges in future stressful situations. This study might have an impact on how universities and higher education systems approach their students in terms of mental and physical health monitoring and promotion in future situations, nonrelated with COVID. Moreover, it has a large sample of students well characterized in terms of mental and physical health, which might be of interest for future comparison with other worldwide group of students throughout stressful situations, such as tragic events, wars, pandemics.
- I heard that a second-hand product was co-created. Shall I buy it? : the role of customer trust and personal norms in the purchase intentions of second-hand productsPublication . Brito, Maria Filomena Martins de; Costa, CláudiaIt is urgent to adopt sustainable practices to answer the environmental consequences we are now facing. Therefore, it is crucial to understand the product and individual characteristics that lead customers’ positive attitudes toward sustainability to concrete actions. The novelty of this research comes from the perspective of how co-creation fosters purchase intentions of second-hand products. Two studies were developed based on the second-hand furniture market and using the furniture retailer IKEA. The first aimed to understand the users’ preferences and motivations to choose second-hand. The second study followed an experimental design in which second-hand products were redesigned and co-created with the community or only redesigned by the company. Along with the higher preference for first-hand products, in the first study, we show that purchase intentions for second-hand products are indirectly affected by the perceived quality and social norms through customer trust and personal norms, respectively. From study 2, we concluded that co-creation moderates the effect of customer trust and personal norms on purchase intentions, and that different collaborators in the co-creation process influence the results. Co-creation promotes higher purchase intentions for customers with lower levels of customer trust and/or personal norms. The research results give relevant insights for strategies to increase the purchases of second-hand products, highlighting mediators and moderators who play a role in customer decision-making
- Clinical performance characteristics for bordered foam dressings in the treatment of complex wounds: an international wound dressing technology expert panel reviewPublication . Santamaria, Nick; Woo, Kevin; Beeckman, Dimitri; Alves, Paulo; Cullen, Breda; Gefen, Amit; Lázaro-Martínez, José Luis; Lev-Tov, Hadar; Najafi, Bijan; Sharpe, Andrew; Swanson, TerryThe aim of this article is to identify and describe clinical practice performance characteristics for bordered foam dressings in the treatment of complex wounds. Our recently published systematic review of outcomes and applied measurement instruments for the use of bordered foam dressings in complex wounds has led to us identifying a range of important clinical and patient-centred issues related to this dressing class. Specifically, here, we focus on an overview of performance criteria in the areas of application, adhesion, exudate management and debridement functions of bordered foam dressings. Our hope is that by highlighting the clinical performance criteria, future testing standards for wound dressings will more closely match our clinical expectations and, thereby, assist clinicians to make better wound treatment choices based on meaningful and clinically relevant dressing product performance standards. complex wounds, complex wound care, treatment, bordered foam dressings, dressing performance.
- Relação entre características das equipas autogeridas e perceção de eficácia na prestação de cuidados de saúdePublication . Cabaço, João David Pedro; Oliveira, TeresaAs organizações empresarias têm mais do que nunca de lidar eficazmente com uma envolvente externa que é volátil, incerta, complexa e ambígua. Esta envolvente induz a necessidade de as organizações realizarem alterações na sua estrutura, que analisam com cada vez maior relevância a respetiva agilidade, estando este conceito relacionado com a capacidade de antecipação e de rápida resposta às alterações externas. O setor da saúde possui uma elevada complexidade e um considerável grau de incerteza, tendo em conta que possui múltiplas varáveis que afetam o seu modo de funcionamento. Vários estudos identificaram certos fatores que aumentam a qualidade da prestação de cuidados de saúde, curiosamente, esses mesmos fatores estão presentes e são potenciados nas equipas autogeridas. O presente estudo permitiu analisar a prevalência, em equipas constituídas por profissionais de saúde, de comportamentos característicos de equipas autogeridas, nomeadamente: adaptabilidade, processos centrados no doente, responsabilidade partilhada e melhoria contínua. Um segundo objetivo deste estudo consistiu em verificar se a presença destas características impacta de forma significativa na perceção de eficácia na prestação de cuidados de saúde. A partir da aplicação de dois questionários, verificou-se que os profissionais de saúde, pertencentes à amostra do presente estudo, concordam parcialmente com a presença das seguintes características no decorrer da sua prática profissional: adaptabilidade, processos centrados no doente e responsabilidade partilhada. Foi ainda possível verificar que, para a amostra do presente estudo, as características: processos centrados no doente, responsabilidade partilhada e melhoria contínua, são relevantes para a perceção de eficácia na prestação de cuidados de saúde.