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- What are the characteristics of “good” apps for young children? Perceptions of industry stakeholdersPublication . Dias, PatríciaYoung children have become keen users of mobile digital devices. The “hAPPy kids” project mapped the views of different stakeholders - parents, children and industry - on the characteristics of “good” apps - that is, safe and beneficial for the development of children - and on the criteria for selecting and developing them. This article presents the perceptions of industry stakeholders such as digital content developers and broadcasters, policy-makers, and experts from the fields of Education and Psychology, gathered from 17 interviews with a purposive sample. They are aware of the demands of parents - learning and safety - and of children - fun and entertainment. They try to address both, and also value technical aspects of user experience.
- Social and personal factors influencing the adoption of compulsive healthy eating behaviors : the mediating role of body dissatisfactionPublication . Sousa, Maria Inês Bastos Lobato de; Silva, Susana Cristina Lima da Costa; Elmashhara, Maher GeorgesThe purpose of this study is to investigate the effect of seven social and personal factors, namely Instagram use, fitness and health-related content, internalization, social comparisons, perfectionist and obsessive-compulsive personality traits, on body dissatisfaction and Orthorexia Nervosa. Moreover, the study also discusses the differences among Portuguese and Brazilian societies to underline potential, as the cultural role. A survey-based study with a sample of 238 respondents (138 Portuguese and 100 Brazilian) has been developed to test the proposed model, using the structural equation modelling. The data analysis shows that the main factors that influence body dissatisfaction and Orthorexia Nervosa are the internalization of beauty ideals, social comparisons (both upward and downward) and perfectionism. Body dissatisfaction mediates the path from internalization, upward and downward comparisons and perfectionism from one side and Orthorexia Nervosa on the other side. Because the results for Portugal and Brazil are identical, culture does not appear to have a substantial impact on the outcomes for this model. Finally, the thesis concludes with discussing and providing actionable managerial implications.
- A responsabilidade social das empresasPublication . Amador, Maria Margarida Delgado Marrucho Mota; Oliveira, Ana da Paz Ferreira da Câmara Perestrelo de
- Consumers’ preferences for global brands : a study on Portuguese consumersPublication . Guedes, Maria Ramos Pires dos Santos; Silva, Susana Cristina Lima da Costa e; Salomão, Miriam TaísThe aim of this research is to highlight the effect of consumer dispositions (specifically Consumer Ethnocentrism, Cultural Openness, and belief in Global Citizenship) on the importance consumers attach to global brands. Also, it evaluates the moderating role of age on the relationship between the consumer dispositions and the importance consumers attach to global brands. In an attempt to understand the consumer attitudes towards global brands, 367 online questionnaires were collected. To analyze the quantitative data gathered, simple linear regressions and moderation analysis were used. The results support the idea that culturally open consumers and consumers who believe in Global Citizenship attribute value to global brands. Furthermore, it was proved that age can act as a moderator in the relation between Consumer Ethnocentrism and the importance consumers attach to global brands. Thus, ethnocentric consumers attach value to global brands, hence having a bicultural identity. The outcomes of this study provide insights of the profile of consumers who value global brands. This study contributes to (1) the existing literature on the lack of consistent evidence of the influence of Consumer Ethnocentrism, (2) the idea that Cultural Openness and Global Citizenship through Global Brands have a positive influence on consumers attitudes towards global brands, and (3) the moderating role of consumer's age in the relation between Consumer Ethnocentrism and the importance consumers attach to global brands.