Browsing by Issue Date, starting with "2018-03-16"
Now showing 1 - 10 of 12
Results Per Page
Sort Options
- Development of a market entry and marketing strategy for Germany : internationalization of the portuguese swimwear startup Turquesa BeachPublication . Schwäble, Moritz Christoph; Lino, Rute Sofia Barbosa XavierTurquesa Beach an early startup for premium children swimwear wants to expand internationally to Germany. It sought the help from the master consulting project to analyze the swimwear market, assess the costs of entering, find the right marketing and entry strategy. The literature review analyzed the current state of the academic world on internationalization of new ventures and how networks affect the internationalization process. This is followed by current findings of researchers on digital marketing and the best practices. The analysis part characterizes the German swimwear market, compares different entry and marketing strategies. Based on the findings and the assessment of the firm, recommendations were drawn on how Turquesa Beach should proceed with its internationalization to Germany.
- Stock market reaction to corporate political activity : when companies confront the governmentPublication . Pierz, Anna Mariola; Aranda Gutierrez, Ana MilenaThe purpose of this study is to investigate the market reaction to Corporate Political Activity (CPA) using an event study methodology to determine the impact of a specific event on firm’s abnormal stock returns. The sample consists of The Standard & Poor's 500 Index, US-based companies which signed the declaration We are still in, to express their disagreement with the government’s decision to pull the United States of America out of the Paris Agreement, announced on 01.06.2017. Daily stock return data is used in order to calculate the Cumulative Average Abnormal Return (CAAR) and Cumulative Abnormal Return (CAR) for the event window [0,1], including the day of the event and the following day. The main results indicate that there is no market reaction to the studied event. Furthermore, the study presents the results of Hierarchical Multiple Regression models used to investigate the relation between CARs and firm-related factors such as size, reputation, industry regulation and previous engagement in CPA. It was proven that none of these aspects has a significant influence on the studied market reaction.
- Relatório da prática profissional e projeto de intervenção : aplicação de jogo didático musical na disciplina de formação musicalPublication . Frias, Elisabete Valente Murcela; Silva, Nuno Luís Caçote daO presente relatório está dividido em duas partes: Relatório da Prática Profissional e Projeto de Intervenção Pedagógica. A primeira parte pretende relatar as aprendizagens por mim efetuadas enquanto docente das áreas de Formação Musical e Ciências Musicais no ano letivo de 2016/2017. Tanto a Prática Profissional como o Projeto de Intervenção Pedagógica foram realizados no Conservatório de Música do Choral Phydellius, envolvendo duas turmas, uma de segundo grau de Formação Musical e outra de terceiro ano de História e Cultura das Artes, sendo que o Projeto foi desenvolvido apenas com alunos de Formação Musical do referido grau. Com a Prática Profissional pretendeu-se pôr em prática ferramentas de prática pedagógica adquiridas no ano transato e desenvolver a capacidade de planificar aulas de acordo com as novas estratégias de ensino, aprofundando os meus conhecimentos sobre pedagogia musical. Para a sua concretização visou-se proporcionar vivências ricas e diversificadas aos alunos, promovendo a partilha de ideias e o envolvimento social, reforçando os valores do projeto educativo da escola e promovendo estratégias diversificadas de modo a facilitar a aquisição/consolidação dos conteúdos das disciplinas. O Projeto de Intervenção Pedagógica incidiu sobre a criação e implementação em contexto de sala de aula de um jogo de tabuleiro didático musical, intitulado Musicland. O jogo foi implementado com o objetivo de auxiliar a aquisição/ consolidação de conteúdos programáticos da disciplina de Formação Musical e conhecer a opinião dos alunos relativamente às suas perceções das atividades realizadas. Os resultados obtidos através da implementação do jogo revelam que tiveram repercussões positivas significativas na aquisição/consolidação de conteúdos da disciplina, tendo o mesmo contribuído para uma estratégia complementar e promotora de motivação na disciplina de Formação Musical.
- Investor reactions to changes in the composition of presidential councilsPublication . Naser, Lena Maria; Aranda Gutierrez, Ana MilenaLogo após ter estabelecido dois conselhos presidenciais, o presidente dos Estados Unidos Donald Trump anunciou a destituição daqueles em agosto de 2017, na sequência de declarações públicas e renúncias de vários membros dos conselhos. Com base no estudo do mercado financeiro, as reações dos investidores a estes acontecimentos foram analisadas. No entanto, os resultados apresentados na presente tese demonstram que as reações dos investidores aos eventos não foram significativas. A principal descoberta neste estudo é o facto de as reações por parte dos investidores não terem sido significativamente afetadas pelas declarações públicas, renúncias e destituições dos conselhos presidenciais, não se verificando efeitos de mudança no desempenho das empresas após a destituição dos conselhos presidenciais.
- Market reaction to financial wrongdoings by alliance partnersPublication . Dias, Guilherme Manuel Antunes Brás Barata; Aranda Gutierrez, Ana MilenaIf an organization is caught in a financial scandal, it receives damaging and harmful penalties from external investors. Surprisingly, there is little empirical evidence on how the market responds to alliance members that may engage in Corporate Social Responsibility, in the aftermath of a financial statement fraud. Hence, the following research seeks to understand the effects of Corporate Social Responsibility activities on focal and partner firms’ market returns, by moderating the financial scandals that occurred in the U.S., particularly in the beginning of the current century. It uses a list of 130 publicly traded American alliances covering a five-year time span (2002-2006). I propose that, in an alliance context, the market reacts more negatively to focal firms perceived as good actors and thus involved in Corporate Social Responsabilty in comparison to firms that are less socially active, after the focal firm’s financial wrongdoing. In addition, by computing the cumulative average abnormal returns, the results also suggest that, within a three-day, five-day, and seven-day event window surrounding the event, focal firms present, on average, negative and decreasing cumulative abnormal returns.
- Rocket internet case studyPublication . Fröhlich, Jan; Aranda Gutierrez, Ana Milena
- The impact of sources of credibility on purchase intentions of different beauty product : mediator effect of perceived qualityPublication . Pereira, Ana Rita Monteiro Teixeira Cordeiro; Romeiro, Paulo Alexandre Mendes RamosBeauty in a very difficult concept to measure and the beauty industry used this to its advantage. In the never-ending search for beauty it is crucial for brand to understand which is the best way to speak to the consumers and which is the most efficient way to make sure the message in being delivered to the consumer. The aim of this research is to find out what is the best character to use in and advert for both a new and an established product. Through an online pre-test and survey, the author aggregated enough information to study the relation between the variables. The respondents were exposed to two different ads. The first containing only the product, a moisturizing cream. The second advert contained the face of an influencer representing a source of credibility. There were two products being teste. A new one, H20 and an established one NIVEA. There were also three sources of credibility being tested: attractiveness, expertise and trustworthiness. The data analysis was performed through independent t-test and thought the operation of PROCESS. Opposing to what is expected and was mentioned in the literature, attractiveness did not have an impact to what respects the established product. Additionally, and surprisingly, all the influencers have an impact in the purchase intentions of the new product but never on the established Simplifying, for the Portuguese market, influencer have a higher impact in new products.
- O Pequeno Caminho de Teresa de Lisieux como via de acesso à misericórdia de DeusPublication . Pereira, André Michael Almeida; Messias, Teresa de Jesus Rodrigues Marques de SousaA presente dissertação realizada, maioritariamente, a partir dos escritos de Santa Teresa do Menino Jesus e da Santa Face, tem como principal objetivo mostrar como é que através do Pequeno Caminho a carmelita de Lisieux alcançou a Misericórdia de Deus. Nascida numa família tradicionalmente cristã de Alençon, Teresinha aprende desde pequena a dar o respetivo lugar a Deus na sua vida. Por isso, ao longo do seu peregrinar existencial consegue chegar a Deus e descobrir quem é o Homem. Deus é Misericórdia e o Homem é aquele para quem Deus olha com misericórdia, e que sentindo-se amado torna-se instrumento de misericórdia para com o próximo. O seu itinerário espiritual é resultado da sua relação com Deus e em Deus. Porque a carmelita francesa do século XIX tem em vista o Céu, a salvação da sua alma e de todas as almas é grande o zelo que demonstra, através da oração, pela conversão dos pecadores. O desejo pelo outro é evidente em Teresa de Lisieux. Um desejo que está associado aos sentidos espirituais. Neste sentido, alcança os patamares da mística e oferece-se como Vítima de Holocausto ao Amor Misericordioso de Deus.
- Blockchain technology : a technology acceptance model (TAM) analysisPublication . Kern, Alexander Günter; Romeiro, Paulo Alexandre Mendes RamosAs of today, Blockchain is an innovative distributed ledger technology enabling the exchange of value online without the need of intermediaries such as banks or players of the shared economy. The technology provides a decentralized and trustless network, secured by cryptography and consensus mechanisms. The study attempted to assess the current ‘Level of Knowledge’ about the up-and-coming Blockchain technology throughout society, which is considered to be fundamental in order to unfold full socio-economic potential. Based on a modified version of the Technology Acceptance Model (TAM) by Davis (1989) the study sought to define relationships between self-reported variables such as ‘Perceived Ease of Use’, ‘Perceived Usefulness’ and ‘Perceived Risk’, ultimately predicting the ‘Intention to Use’ of Blockchain. An online questionnaire was designed and shared across a convenience sample population, comprised by young students and professionals. The results reveal that about two thirds of the sample population is non-aware of the topic at hand. The findings affirm overall significance and appropriateness of the tested constructs within the conceptual framework. A system will be accepted, if it is perceived as trustworthy, convenient and useful. ‘Perceived Risk’ was the most significant determinant in predicting intended use. Regression analysis revealed significant relationships among all the variables used. Managerial as well as academic implications about the outcomes of this study have been formulated. It should be noted, that due to the nature of TAM and the convenience sample, general conclusions about society’s perception are limited.
- Lisbon’s Web Summit : an event and tourism impact studyPublication . Patrício, João Tiago Dias; Lino, Rute Sofia Barbosa XavierThe Web Summit, founded in 2009, began as 400-person a technology conference with the aim of joining together tech-enthusiasts and businesses in a community that would allow for greater networking and spreading of ideas, projects and even relationships. Today, it has an attendance rate of around 60,000 people and is considered to be the epitome of technology conferences, joining together the most iconic and revolutionary speakers in an environment where communication and bonding is key. In 2016, Web Summit moved deeper into European territory and is now located in Lisbon, Portugal, bringing with it large volumes of attendees. What this thesis aims to identify are the internal pressures that a hallmark event such as the Web Summit has on the local community, using benchmarks of the local event paradigm for a better understanding of the event’s specificities, and how the event and governmental entities are combating these. These hallmark events are classified through their large attendance volumes that have the power to both benefit and disrupt the local community. Therefore, an in-depth analysis on attendee expenditure into the community in the form of recreational activity will be put forth in order to understand what the event is offering in term of tourism add-on. The conclusions aim to understand if in fact the Web Summit does provide this touristic addon and to what extent the Web Summit is enhancing or damaging the local community with its presence.