Browsing by Issue Date, starting with "2016-10-24"
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- The bail-in enforcement : the application of the resolution tool to Banco Espírito SantosPublication . Oliveira, Filipa Martinho de; Santos, Carlos Manuel Ferreira dosIn the beginning of 2016, the European Commission imposed, in the Eurozone, the bail-in mechanism as a standard procedure to recover and resolve banks which have been weakened by the financial crisis. This new measure intends to replace the bailout practice that has been refered to be associated with the current Eurozone sovereign debt crisis. The purpose of this paper is to study this new banking legislation and, retrospectively, apply it to Banco Espírito Santo (BES), a Portuguese bank which was resolved on 4 August 2014 through an asset separation tool. This exercise endeavours to understand what the bail-in mechanism is, how it is performed and, in the particular case of BES to analyse how it would have been different from the resolution that effectively occurred. The results suggest that the application of the bail-in mechanism to BES would have granted, in the worst-case scenario, savings for the Portuguese State of about 60%. In addition, it was observed that it would have been sufficient that the investors of the entity had sustained losses of 28%, in order for the bank not to need any intervention.
- Hybrid partnerships and social technology at the Bop : a case studyPublication . Restelli, Andrea; Faria, Alexandre de AlmeidaStakeholder expectations have recently led many corporations to engage in initiatives aiming at social development and poverty eradication. However, in spite of the many attempts, compelling results have yet to be produced, leaving the gap between the individuals living at the base of the economic pyramid and those belonging to the higher tiers almost untouched. Some scholars have consequently criticized the lack of contextualization of existing managerial practices pointing their finger to the strong influence of western ideologies, which prevent social initiatives from adapting to the needs of different geopolitical contexts. Through the analysis of a set of Coca-Cola Brazil’s social initiatives (i.e. “Coletivo Projects”) implemented in various Brazilian communities, the present study shows how Coca-Cola Brazil has attempted to produce, in collaboration with local NGOs, an universal kind of “social technology”, which could be easily adapted to different contexts, accelerating the implementation process of social initiatives and increasing their impact.
- As preocupações concorrenciais na contratação pública europeia : uma leitura em face do caleidoscópio ambiental e social reforçado pela diretiva 2014/24/UEPublication . Silva, Carolina Ferreira da; Carvalho, Raquel Maria Resende Duarte de
- Sustainability of nonprofit organizations : empowering African Entrepreneurs : the journey of grow movementPublication . Freitas, Marta Colaço de; Pinheiro, Susana Frazão Ferreira FernandesNonprofit organizations (NPOs) are widely acknowledged for their contribution in serving the needs that the public sector is not able to effectively intervene on. Their existence is particularly important in developing countries, where they are not only long contributors for poverty relief and promotion of human rights, but have also been lately recognized as critical instruments to basic economic growth. By nature, NPOs cannot rely on profit to sustain their operations. They need to adopt alternative operational models that allow the alignment of their stakeholders these organizations depend on. The objective of this dissertation is to give an illustration of the sustainability journey of a skill-based volunteering NPO by showcasing the specific operational model of Grow Movement, a UK organization that focuses on empowering African entrepreneurs through virtual consultancy sessions. Through a case-study, the organization’s business model and sustainability journey are analyzed. The major challenges that Grow Movement has been facing and the CSF for its sustainability are analyzed, and possible solutions are proposed. It is ascertained that the creation of strong strategic partnerships is essential for the promotion of the brand, the recruitment of volunteers and the upkeep of its IT systems. Corporate sponsorship is found as the most viable solution for the lack of a solid volunteer recruitment system.
- Taxing sugar-sweetened beverages to reduce consumption : will it be effective in Portugal?Publication . Gomes, Andreia Filipa dos Santos; Pinheiro, Susana Frazão Ferreira FernandesIn the last few years, a growing number of individuals suffer from excess weight, obesity and related illnesses, which has compelled governments to implement measures that reduce the consumption of certain nutrients that in excess are detrimental to health. Since there is no paper that studies the potential impact that an extra levy on sugary drinks may have on the Portuguese consumption, this dissertation aims to answer this question, as well as understand the factors that influence it. To accomplish this, two regressions were performed, one for Soft Drinks and another for Juices & Nectars. The first conclusion withdrawn was that both GDP and the variable Tax, which intended to capture the effects of the VAT increase in 2012 for these drinks, were not statistically significant, for none of the two regressions. The second conclusion is that education is a significant variable for Juices & Nectars, but not for Soft drinks. The opposite is true for the variable Maximum Temperature, which shows significance for Soft Drinks and not for Juices & Nectars. In short, we can conclude that, in the Portuguese case, an extra tax does not seem to be the most appropriate tool to fight obesity and potential alternatives may be educational programs, partnerships with producers to foster reformulation of products or to focus on other nutrients that Portuguese consume more, namely fats and salt.
- How can Cre.eight an online t-shirt brand : increase brand awareness and sales, in Portuguese market, through its main social media networking sites : Facebook and Instagram?Publication . Ferraz, Pedro Filgueiras Soares; Pinheiro, Susana FrazãoCre.eight is an online t-shirt brand founded by Pedro Ferraz in 2015. This dissertation has the objective of studying Cre.eight and understanding the importance of Facebook and Instagram as means of increasing brand awareness and sales. The relevance of social media networking sites for the millennial generation was evaluated, along with the tools that these platforms posses for up-rising brands. An outlined analysis of Facebook and Instagram and their power as communication channels allows the reader to understand how Cre.eight is able to work with an array of tools to attain the desired level of recognition. The case study presented occurs in 2015, marked by the launch of the first collection, serves to understand the brand, assess every process of the business, evaluation of past mistakes and generated results. An analysis on what strategies to be implemented on Facebook and Instagram, and the key factors for such strategies to be effectively implemented was constructed, based on: (1) an online survey to study the perception on online shopping, (2) benchmarking the social media accounts of two leading Portuguese entrepreneur brands, and (3) taking into consideration the elements explored in the Literature Review. The dissertation conclusively draws particular relevance to the following key points: the correct exploitation of advertising tools, on Facebook through effective segmentation and strong management of generated insights, Instagram with the correct usage of social media mavens and exclusive and captivating visuals, along with the consistency and diversity of generated content to maintain consumers and engagement towards the brand.