Browsing by Issue Date, starting with "2016-02-19"
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- Third-party legal opinions : a sua caracterização e enquadramento no ordenamento jurídico portuguêsPublication . Redondo, Ana Filipa Nordeste; Guedes, António Agostinho Cardoso da Conceição
- A comunicação no relacionamento profissional : o caso líder e lideradoPublication . Rosado, Ana Rita Duarte Godinho; Ilharco, Fernando Albano Maia de MagalhãesA presente dissertação aborda a forma como a comunicação afeta e modela o relacionamento interpessoal entre líder e liderado no âmbito profissional. Esta investigação reflete sobre a forma como líderes e liderados comunicam e como a comunicação estabelecida entre ambos pode reflectir-se na construção de uma relação profissional. Cada vez mais a liderança é definida como uma forma de influência nas relações interpessoais e por isso, a figura do líder destaca-se no harmonizar dessas relações a nível profissional, tendo como objetivo final o bom desempenho da organização. A comunicação é um diferencial decisivo, na medida em que proporciona o desenvolvimento de uma relação próxima e envolvente entre os colaboradores. O bom relacionamento profissional vai ao encontro da liderança com a intenção de aproximar, de desenvolver e reforçar a confiança entre líder e liderados. Assim, o líder deve saber dominar a comunicação verbal e não-verbal, pois ambas contribuem para o fortalecimento e credibilidade do líder. A organização não é um espaço onde existem cérebros isolados. É um espaço coletivo, onde a mente individual é infiltrada e absorvida pela mente coletiva. Existe assim uma troca de ideias, objetivos, valores que, consciente ou inconscientemente estão envolvidos numa relação profissional através da comunicação. Como exemplo ilustrativo da forma como a comunicação pode desenvolver de forma eficaz ou não o relacionamento profissional entre líder e liderado, esta investigação assenta em sete entrevistas a líderes e liderados, em diferentes organizações.
- Badoca Safari Park : a proposition on how to efficiently target the young segmentPublication . Almeida, Francisca Moser Simões de; Souto, Daniela Langaro da Silva doBadoca Safari Park is an Animal Theme Park, which provides the opportunity to spend a day in contact with nature and different animal species. The Safari Park, pioneer in Portugal, achieved successful performances during the first years of activity. However, annual attendance has been declining over the last years across all age groups. The current study focuses on the 15-24 years old target, who are of strategic relevance, given the Park’s poor performance in retaining the young sement as they grow older. The main objective of the dissertation is to suggest how to efficiently communicate with the age group in order to increase their retention. Given the relevance of the online media channels within the target, the study focuses on digital marketing strategies. The methodology comprised the development of interviews and an online questionnaire. It was found that although Badoca occupies a prominent place in the consumer’s minds, their perceptions are not necessarily aligned with the Park’s desired positioning. Nevertheless, the Park benefits from many positive perceived points-of-difference when compared to competitors, which may be used in future marketing communications. It was also found that within the 15-24 years old target, there are two distinct segments to be targeted in future marketing initiatives. Lastly, the Park is not taking full advantage of the online media channels for marketing purposes. Hence, improving the landing page of the website, launching a mobile application, practicing e-mail marketing, and communicate through social networks websites are recommendations included in the end of the study.
- Em tempos de crise : o argumento da empresa insolvente no âmbito das concentrações horizontais de empresasPublication . Pinto, Carla Sofia Rodrigues Figueiredo; Pais, Sofia Oliveira
- Employee voice : the roles of organizational identification, informational justice and power distancePublication . Makens, Marc Anthony; Patient, DavidPartnering with a non-profit organization located in the United States of America, we investigate the effect of organizational identification and information justice on employee voice intentions. In order to provide depth to our study we will investigate the moderation effect of power distance on these two variables and their relationship to employee voice intentions. Findings indicate that organizational identification and information justice positively relate to employee voice intentions, however we did not find that power distance had a significant moderation effect. We conclude that organizational identification and informational justice are antecedents of employee voice behaviors and discuss limitations of the study.
- Creating sustainable value in the tourism sector : the case of Aldeia da PedralvaPublication . Carvalhos, Maria Madalena de Sousa Franco Marques dos; Ramus, TommasoThe intention of this master thesis is to understand which kind of tensions may arise in organizations operating in the tourism industry that try to balance economic, social and environmental objectives, and how is possible to address them. In particular, the analysis will be focused on the relationship between the company and its stakeholders and how to thrive following a sustainable strategy. The analysis is based on “Aldeia da Pedralva”, a Portuguese company located in a small village from the most tourist region of the country, and it was abandoned and almost in ruins until a group of entrepreneurs transformed it into a sustainable touristic project. The master thesis is structured in three main parts: (1) Case Study, where the company is presented; (2) Literature Review, where academic studies regarding the thematic are explored; (3) Teaching Note, providing guidelines to the instructor to analyze the case. Also included in this thesis are a) Introduction - where the topic under study is presented – and 2) Conclusion – main findings to answer the proposed research question.
- Música mista e sistemas de relações dinâmicasPublication . Ferreira, José Luís Costa Marques; Macedo, António de Sousa Dias deO presente estudo compreende a reflexão teórica e a criação artística em torno da música mista, género afecto à informática musical. A música mista é um género musical, que foi estabelecido desde a segunda metade do séc. XX. Pode ser definida como a junção do meio acústico com o meio electrónico, mais concretamente: a combinação na performação de um ou mais instrumentos acústicos com sons criados, processados ou reproduzidos electronicamente. As duas principais estratégias deste género musical - tempo-diferido e tempo-real, apresentam tanto vantagens como constrangimentos que influenciam a liberdade de uma expressão performativa. A partir de questões levantadas por esta problemática e dos vários tipos de relações que se estabelecem durante uma performação, formulámos a hipótese que as relações que privilegiam a expressividade musical são as relações entre humanos e não as relações homem-tecnologia. No entanto, a liberdade de expressão performativa é conseguida quando o meio electroacústico e o meio acústico se encontram em pé de igualdade. Esta implica que o meio electroacústico deve ser maleável de modo a que seja performável a partir de um sistema que se comporte de uma forma instrumental. Para a verificação destas afirmações empreendermos uma visão sistemática das problemáticas em volta da performação de música mista, abordando separadamente os seus dois elementos fundamentais: o factor tecnológico e o factor humano. Após este estudo paralelo, efectuámos a convergência destes que culmina com a proposição de um modelo conceptual de performação que se baseia na importância da interacção musical entre performadores e que esta é um corolário da abertura à possibilidade de expressão performativa. Este modelo, que designamos como Sistema de Relações Dinâmicas, é um conceito cujas implicações afectam tanto a performação como o acto criativo.Esta investigação inclui uma vertente prática com diversas aplicações deste conceito. A partir desta, foi-nos permitido deduzir graus de aplicabilidade deste modelo proposto e assim verificar a sua viabilidade.
- The timorese indigenous beliefs and the christian faith : a parallelism in the perspectives of worship and communionPublication . Gomes, José Câncio da Costa; Angélico, José Pedro LopesUnderstanding Parallelism between the Timorese Indigenous Beliefs and the Christian Faith is Essential in Evangelization and Catechesis for Greater Conversion and Transformation. The thesis aims to present the parallel perspectives in the act of worship and in the idea of communion together with a critical analysis about the reality studied. The results of our study, by observing, analyzing and comparing, revealed that certain elements of the religious indigenous practices and the meanings of their major religious-cultural symbols are parallel with those of the Christian faith. This should serve as a foundation for the dialogue between the Church and the local culture. In the critical analysis we also identified some obstacles that had slowed down the process of Christianization in Timor-Leste.
- HBD-STP : creating sustainable value for the critical stakeholdersPublication . Pissarra, João Guilherme Costa de Faria de Andrade; Ramus, TommasoThis thesis presents a stakeholder management discussion from a specific company operating in an underdeveloped country (São Tomé and Príncipe). The company – HBD-STP – is investing in an ecotourism project and, thanks to its inspirational founder (Mark Shuttleworth), it is highly committed with the sustainable development of the Príncipe region. Starting by questioning “Which strategies should be adopted by HBD-STP to create sustainable value for its critical stakeholders?”, my research aims to identify the company’s critical stakeholders and the strategies that could be adopted to create sustainable value for them. My analysis presents a stakeholder management process, that enables the managers to identify and to map each of the stakeholders and to define adequate strategies for them, based on the stakeholders’ claims and contributions. Regarding the HBD-STP case, these strategies are oriented to create sustainable value for the critical stakeholders: Customers, Government, Community, Owners, and Staff.
- The use of blogs as a marketing tool in the fashion industryPublication . Freire, Mariana Vilhena Loução Vicente; Souto, Daniela Langaro da Silva doOn the basis of human relations prevails the communication. With the constant evolution of technology, communication reached different dimensions and was extended to multiple platforms such as Web 2.0. Beyond the traditional word-of-mouth communications, nowadays we are facing an enormous affluence and influence of the electronic word-ofmouth. Within the electronic word-of-mouth, in this dissertation the main focus leans on fashion blogs as an important communication tool within social media, with its relevance being justified by the evolution and promising relationship between message sender and message receiver. More specifically, the current study evaluates the commercial value that fashion blogs potentially generate for the brands. Additionally, it is discussed the type of influence and credibility acknowledged by readers with regard to the blogs that they follow. This dissertation includes a literature review chapter that emphasizes theoretical facts already stated about the subject. Additionally, and in order to obtain relevant and conclusive information, was developed a consumer research data collection. The results show that the Portuguese population is not frequently involved with fashion blogs. However, for those who do, there is a strong tendency to give credibility to fashion bloggers, feel influenced in relation to publications and as a consequence, to purchase fashion items that were advertised on blogs.