Percorrer por autor "Ahmad, Nasir"
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- What factors determine the purchase intention of ḥalāl products by Porto-Muslim consumers?Publication . Ahmad, Nasir; Silva, Susana C.; Duarte, Paulo; Sandes, Fabio S.Purpose: This article aims to identify and discuss the drawbacks faced by Muslim consumers to consume ḥalāl products when living in cities where they are a minority group. For this study, we considered the Muslim population living in Porto, Portugal. This study also aims to understand the attributes of the Muslim consumer that drive the purchase intention of ḥalāl products. Methodology: A survey was carried out to understand the problems and the opportunities of the Muslim Community living in Porto and analyze the drivers that motivate them to buy ḥalāl Products. The sample consisted of 173 valid responses. The research applied the theory of planned behavior as a theoretical framework. Findings: The results of the multiple regression analysis indicate that the subjective norm has a positive and significant influence on the intention to purchase ḥalāl food among Muslims living in Porto. Furthermore, there is evidence of a lack of adequate supply of ḥalāl -certified products in Porto. Significance: There are few studies about the consumption habits of Muslim consumers in cities where they are a minority group, where access to ḥalāl products is limited. This study aims to contribute to this discussion. Limitations: As the objective of this research was to identify and discuss the drawbacks faced by consumers in a minority group, the sample size in this study is small. Therefore, the generalization of the findings is limited. Our results showcase the relevance of subjective norm on purchase intention, even in conditions where the supply of ḥalāl foods is limited. Practical Implication: Our results indicate that the supply of ḥalāl products is limited in Porto, Portugal, and Muslim consumers’ demand for such products is still unmet, allowing companies to invest in targeting this market.
- What factors determine the purchase intention of Halal products by Porto-Muslim consumersPublication . Ahmad, Nasir; Silva, Susana Cristina Lima da Costa e; Duarte, Paulo Alexandre de OliveiraPurpose – Firstly, it aims to understand the attributes of the Muslim consumer that drive the purchase intention of Halal products in Porto, Portugal. Secondly, it intends to identify the main drawbacks faced by the Muslim community living in Porto in obtaining Halal products, which would be the basis for the development of a business case that allows us to better analyse the current situation in this business sector. Design/methodology/approach – Quantitative research has been carried out to understand the problems and the opportunities of the Muslim Community living in Porto and to analyse the drivers that motivate them to buy Halal Products. The research applied the theory of planning behaviour as a theoretical framework. We used multiple regression analysis to identify the factors affecting the Halal food purchasing behaviour of the Muslim Community living in Porto. We have also developed a business case and a survey conducted within the Muslim community living in Porto. Data has been collected through self-administered questionnaires. Findings – The results of the multiple regression analysis indicate that the subjective norm has a positive and significant influence on the intention to purchase halal food among Muslims living in the city of Porto. Furthermore, there is evidence of a lack of adequate supply of Halal certified products in Porto. Originality/value – There are not many studies about Halal products carried out in Portugal, the subject is still a novelty and this may be due to the fact that there is no large Muslim community living in Portugal. Besides that, most of the studies on consumer’s purchase intention are aimed at solely identifying motivational factors of purchase and/or obstacles. This one, however, aims at additionally proposing a business case to be followed by any merchant that is planning to serve this market, which we developed in the firm belief that may promote the actual behaviour of buying.