Advisor(s)
Abstract(s)
A realização deste projecto tem como objectivo a apresentação da estrutura de uma Web rádio com o intuito de emitir online directamente do campus de Palma de Cima da Universidade Católica Portuguesa.
Através da análise de outras rádios universitárias existentes no país, os alunos pretendem apresentar o universo radiofónico ligado ao meio académico ao mesmo tempo que estudam a estrutura de suporte necessário para o seu funcionamento. O projecto original apresenta opções relacionadas com organização de recursos humanos e técnicos, planificação da programação e público-alvo, análise SWOT, definição de objectivos, slogan e logótipo, apresentação de planos financeiros e marketing, a aplicação de uma perspectiva educativa, planeamento das plataformas digitais, definição das questões legais.
Pretende-se que este projecto seja um “modelo-tipo” de organização e criação de um rádio universitária seja optimizando os recursos já existentes ou construída de raiz, tendo sempre em conta o seu público e os objectivos a que se compromete.
The realization of this Project aims to show the structure of a Web radio in order to issue directly, online, from the campus of Palma de Cima in the Catholic University of Portugal. Through the analysis of other college radio stations in the country, we plan to present the universe of a radio academy while studying the structure of support that is required for its operation. The original project presents a series of options related to the organization of human an technical resources, programming, target audience, SWOT analysis, goal settings, slogan and logo, financial and marketing solutions, educational perspective, digital platform and tools and the definition of the legal issues. It is intended that this project will be viewed as a “standard model” of organizing and creating a college radio, whether by optimizing the existent resources or by building it from scratch, taking into account the objectives and efforts a project like this requires.
The realization of this Project aims to show the structure of a Web radio in order to issue directly, online, from the campus of Palma de Cima in the Catholic University of Portugal. Through the analysis of other college radio stations in the country, we plan to present the universe of a radio academy while studying the structure of support that is required for its operation. The original project presents a series of options related to the organization of human an technical resources, programming, target audience, SWOT analysis, goal settings, slogan and logo, financial and marketing solutions, educational perspective, digital platform and tools and the definition of the legal issues. It is intended that this project will be viewed as a “standard model” of organizing and creating a college radio, whether by optimizing the existent resources or by building it from scratch, taking into account the objectives and efforts a project like this requires.
Description
Keywords
Web Rádio Online Universitária Modelo-tipo Radio University Standard Model