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O presente trabalho foi realizado com o objetivo de mensurar a influência que a conta
oficial de Facebook da Força Aérea Brasileira (FAB) exerce no processo de captação de
potenciais candidatos aos respectivos cursos de carreira da instituição. Medições
realizadas nos últimos cinco anos pelo Departamento de Ensino da Aeronáutica
(DEPENS) indicam variações no número de candidatos inscritos, fato em si relevante e
suficiente para motivar o estudo de caso em questão, o qual se restringe à análise das
interações sociais realizadas no âmbito da Fan Page da FAB, bem como de seus
agentes. Nesse contexto, o estudo reflete uma corrente filosófica predominantemente
positivista, de maneira que se fez coerente envidar procedimentos quantitativos em
maioria, sem descartar a possibilidade de qualitativos em algumas ocasiões. Assim,
inicialmente, foram realizadas pesquisas bibliográficas que promoveram um plano de
fundo científico indispensável à proposta de uma tripla análise do objeto – com relação
a uma nova geração de indivíduos, “participativos”; com relação ao meio online ou
ciberespaço; e com relação à tecnologia (e softwares) em uso nos dias de hoje (a
Internet e os novos media), caracterizados por uma apropriação livre e personalizada.
Por conseguinte, o corpus de análise foi estruturado com recurso a pesquisas
documentais - aos arquivos do DEPENS e também à Fan Page da FAB (vide Facebook
Insights) – e inquéritos aplicados aos alunos de primeiro ano das escolas de carreira da
instituição em tela.
This essay was carried out in order to measure the influence that the Brazilian Air Force (FAB) Facebook official account has in the process of attracting potential candidates to the Air Force career. Measurements done in the last five years by the Aeronautics Education Department (DEPENS) indicate variations in the number of candidates, a fact itself that is relevant and sufficient to motivate the present study case, which is restricted to the analysis of social interactions carried out on FAB’s Fan Page, as well as its agents. In this context, the study reflects a philosophical current predominantly positivist, using mostly quantitative procedures, without discarding the possibility of having qualitative data at some points. So, initially, we conducted literature surveys that promoted a scientific background necessary to the proposal for a triple analysis of the object - with respect to a new generation of individuals, who are “participatives”; considering the online enviroment or cyberspace; and also when it comes to technology (and softwares) in use today (the Internet and new media), characterized by a free and personalized appropriation. Therefore, the analysis was structured using documentary research - on DEPENS’ files and also on FAB’s fanpage (see Facebook Insights) - and surveys applied to first-year students of FAB’s career schools.
This essay was carried out in order to measure the influence that the Brazilian Air Force (FAB) Facebook official account has in the process of attracting potential candidates to the Air Force career. Measurements done in the last five years by the Aeronautics Education Department (DEPENS) indicate variations in the number of candidates, a fact itself that is relevant and sufficient to motivate the present study case, which is restricted to the analysis of social interactions carried out on FAB’s Fan Page, as well as its agents. In this context, the study reflects a philosophical current predominantly positivist, using mostly quantitative procedures, without discarding the possibility of having qualitative data at some points. So, initially, we conducted literature surveys that promoted a scientific background necessary to the proposal for a triple analysis of the object - with respect to a new generation of individuals, who are “participatives”; considering the online enviroment or cyberspace; and also when it comes to technology (and softwares) in use today (the Internet and new media), characterized by a free and personalized appropriation. Therefore, the analysis was structured using documentary research - on DEPENS’ files and also on FAB’s fanpage (see Facebook Insights) - and surveys applied to first-year students of FAB’s career schools.
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Facebook FAB Captação DEPENS Fan page Ciberespaço Internet Attracting Cyberspace