Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.14/17317
Título: The swine flu pandemics in Portugal through newspaper humour
Autor: Rosa, Gonçalo Pereira
Palavras-chave: Editorial Humour
Risk Society
News Constraints
Data: 2012
Editora: David Publishing
Citação: ROSA, Gonçalo Pereira - The swine flu pandemics in Portugal through newspaper humour. Journalism and Mass Communication [Em linha]. 2:7 (2012) 735-747. Disponível na Internet: http://www.davidpublishing.com/show.html?8342 . ISSN: 2160-6579.
Resumo: Using semiotic and discourse analysis methodologies to uncover denotative and connotative meanings in journalism production, following Roland Barthes’s work, our research analyzed newspaper humour published in one Portuguese newspaper about the global build-up of the swine flu (H1N1) scare of 2009-2010. Results demonstrate that humour was much quicker than traditional journalistic templates to assign responsibilities and depict failures in the crisis management system, precociously suggesting that the pandemic could be just another moral panic similar to the bird flu of 2005. Through humour, newspapers stressed the cyclic nature of health risks, reducing the impact of dramatic information on the audience. It is therefore suggested that the sociological analysis of a media outlet in the context of a complex and emotional case such as the 2009-2010 pandemic implies its deconstruction layer by layer in order to obtain a clear picture of the mechanisms of social construction of reality.
Peer review: yes
URI: http://hdl.handle.net/10400.14/17317
ISSN: 2160-6579
Versão do Editor: http://www.davidpublishing.com/show.html?8342
Aparece nas colecções:CECC - Artigos em revistas internacionais com Arbitragem / Papers in international journals with Peer-review

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