Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.14/17045
Título: Improving retention in Ginásio Clube Português
Autor: Novo, David Barata Oliveira
Orientador: Xavier, Rute
Data de Defesa: 4-Fev-2015
Resumo: In this work we study the churning behavior of the members of Ginásio Clube Português. We conducted a survey to measure member satisfaction and to identify areas for improvement in the Club. Then we conduct a statistical analysis to understand what influences the number of years members stay in the Club before churning. We use Cox Regression model to explain churn, as if it was a survival model. The conclusions allow us to identify specific segments with different churning behaviors and understand how to target them. It is interesting to observe that the level of satisfaction has a low impact on the probability of churning, contrary to the member profile.
URI: http://hdl.handle.net/10400.14/17045
Aparece nas colecções:FCEE - Dissertações de Mestrado / Master Dissertations
R - Dissertações de Mestrado / Master Dissertations

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