Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.14/15667
Título: An exploration of the underlying factors for why only some companies are able to take advantage of Open Innovation : crowdsourcing & co-creation
Autor: Waagaard, Ulrik Skadsdammen
Orientador: Villarroel Fernández, Juan Andrei
Data de Defesa: 6-Nov-2013
Resumo: This thesis addresses a decade-old concept, which is only recently being consciously acknowledged in business practice, Open Innovation. This work gives special emphasis to the organizational phenomena known as Crowdsourcing and Co-Creation. The use of these open innovation organizational phenomena has exploded over the last years proving the skeptics wrong about it only being a hype and establishing itself as one of the most efficient ways of bringing in and taking advantage of knowledge outside the boundaries of the firm. Plenty has been written about these topics alone, however the review of the literature unveiled that no previous research to this day has empirically inquired directly with top-level executives about when these phenomena are applied and how, when they are not applied and most importantly: why. Despite the fact that Crowdsourcing and Co-Creation has been around for more than 7 years, is widely known and discussed, many companies still do not take advantage of it. Also, no literature appears to exist on the negative effects of using these organizational phenomena, which top-level executives interviewed for this research were keen to understand. So, by interviewing companies from different sectors this thesis aims to add to the literature some of the factors that lie behind the companies decisions to use or not use these organizational phenomena. The research and analysis covered by this work indicates that despite the fact that these organizational phenomena have played a role in some of the biggest innovation success stories in the last decade, the majority of the sample of successful and well-established companies studied in this research simply do not use them. The factors found are either internally focused, like the inability to source challenges due to internal resistance within the firm, or externally focused for example on the view the consumers might have about the company not being able to solve their own problems. Finally, this study informs about the relationships between the factors identified and the environment the company operates in.
URI: http://hdl.handle.net/10400.14/15667
Aparece nas colecções:FCEE - Dissertações de Mestrado / Master Dissertations
R - Dissertações de Mestrado / Master Dissertations

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