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Talent Force : an online talent platform for college students and companies : developing the key features and creating a winning strategy

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Abstract(s)

The upsurge of online talent platforms has been improving the efficiency of recruitment, since matching candidates with job opportunities started to be easier, faster and cheaper. However, in the case of university/young graduates, recruitment experiences some particular difficulties, which make these processes less effective. The lack of professional experience makes differentiation harder, and so recruiters need to rely on alternative selection criteria, such as Soft Skills. Talent Force intents to be the solution for those problems as it wants to connect students with the corporate world by facilitating companies in the creation of challenges to test in a digital way candidates’ Soft Skills. The platform provides advanced filtering tools integrated with machine learning algorithms that will create faster and better matches by analysing candidate-to-company fit. Through an in-depth analysis, it was possible to quantify the main sources of inefficacy, the most used recruitment methods and its level of satisfaction. Additionally, an extensive literature review was conducted, to conceptualize the platform, and to identify the top soft skills for recruiters nowadays. Finally, recruiters were also questioned about the candidates’ attributes they value the most, and the general idea of the platform was validated, by also gathering additional feedback about the most adequate business model.
O surgimento de novas plataformas online de talento tem melhorado em muito a eficiência do recrutamento, uma vez que facilitaram o encontro entre candidatos e oportunidades de emprego, tornando estes processos mais fáceis, mais rápidos e menos custosos. Contudo, no caso das universidades, estes processos continuam ainda com algumas dificuldades específicas, que aumentam a sua ineficiência. A falta de experiência profissional dos candidatos torna a sua diferenciação mais complicada e como tal os recrutadores centram-se noutros critérios alternativos, como as “soft skills”. A Talent Force pretende ser uma solução que visa conectar os estudantes às empresas, facilitando a criação de desafios por parte das empresas que avaliem de forma digital as “soft skills” dos candidatos. A plataforma permite também “matches” mais rápidas e eficazes, através das ferramentas avançadas de filtragem e de avaliação de “fit”. Através de uma análise foi possível quantificar as fontes de ineficiência, fazer uma avaliação dos métodos de recrutamento usados, identificar os atributos mais valorizados pelos recrutadores, testar o modelo de negócios, bem como as “soft skills” mais importantes, de acordo com a mais recente literatura.

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Keywords

Talent Soft skills Transferrable skills Recruitment Online talent platforms Job search methods Fit Talento Competências transversais recrutamento Plataforma online de talento Métodos de procura de emprego Modelo de negócio Business model

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