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O presente relatório, elaborado no âmbito do Mestrado em Comunicação, Marketing
e Publicidade, pretende conjugar a experiência prática de quatro meses no departamento de
comunicação do Sport Lisboa e Benfica com uma análise sobre os comentadores que fazem
parte dos programas de comentário desportivo existentes na televisão portuguesa.
Relacionando uma parte teórica assente na teoria do campo do jornalismo desportivo e por
meio de uma metodologia mista, este estudo procura entender qual a grande diferença entre
programas com comentadores independentes e com comentadores representantes de clubes,
de que forma é que estes encaram os diferentes formatos televisivos e o impacto que a sua
imparcialidade ou tendenciosidade pode vir a ter nos telespetadores.
This report, prepared in the scope of the Master in Communication, Marketing and Advertising, intends to combine the practical experience of four months in the communication department of Sport Lisboa e Benfica with an analysis of the commentators that are part of the sports commentary programs on Portuguese television. Articulating a theoretical part based on the field theory of sports journalism and using a mixed methodology, this paper seeks to understand what is the big difference between programs with independent commentators and club commentators, how do they view different television formats and the impact that their impartiality or bias may have on the viewers.
This report, prepared in the scope of the Master in Communication, Marketing and Advertising, intends to combine the practical experience of four months in the communication department of Sport Lisboa e Benfica with an analysis of the commentators that are part of the sports commentary programs on Portuguese television. Articulating a theoretical part based on the field theory of sports journalism and using a mixed methodology, this paper seeks to understand what is the big difference between programs with independent commentators and club commentators, how do they view different television formats and the impact that their impartiality or bias may have on the viewers.
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Futebol Televisão Comentadores Programas de comentário desportivo Imparcialidade Tendenciosidade Football Television Commentators Sports commentary programs Impartiality