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This dissertation is performed towards the final goal of achieving a value for Amazon.com. For
this, all the relevant methods were explored and described, in order to check/choose which
ones were the most appropriate.
For this evaluation it was chosen the APV method and multiple valuations. After the valuation
a VAR analysis was performed and a comparison with the reports released from investment
banks was done.
The target price achieved was 376.78 euros giving a BUY/ HOLD recommendation for investors,
since at the time of the evaluation it surpassed the market price.