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Export performance : the case of the exports of cork stoppers from Portugal to emergent economies

datacite.subject.fosCiências Sociais::Economia e Gestão
dc.contributor.advisorSilva, Susana Cristina Lima da Costa e
dc.contributor.authorEspírito Santo, Mafalda de Moura e Roxo
dc.date.accessioned2015-03-19T08:54:44Z
dc.date.available2015-03-19T08:54:44Z
dc.date.issued2014-04-30
dc.date.submitted2014
dc.description.abstractExport performance has always been a non-consensual topic in the field of International Business, despite being one of the most researched areas. This dissertation starts aiming at understanding the influence of internal factors to the firm, export market characteristics and export marketing strategy in the export venture of a firm. After presenting a literature review, it was explained the research questions, and a conceptual framework was presented. This dissertation’s methodology has been that of a case study, where exports of cork stoppers from Portugal to emergent economies were studied. The results support the contention that commitment with export activity, contribution of firm’s resources to the success of the venture, international business knowledge, export market characteristics, and export venture marketing strategy adaptation (influenced by the factors previously mentioned) are key factors to a successful export venture performance. Then theoretical and managerial findings are discussed and directions for further research are given.por
dc.identifier.tid201496607
dc.identifier.urihttp://hdl.handle.net/10400.14/16988
dc.language.isoengpor
dc.subjectExport performancepor
dc.subjectPortugalpor
dc.subjectCork stopperspor
dc.subjectEmergent economiespor
dc.titleExport performance : the case of the exports of cork stoppers from Portugal to emergent economiespor
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspor
rcaap.typemasterThesispor
thesis.degree.nameMestrado em Marketing

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