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Resumo(s)
Existem cada vez mais empresas a investirem em responsabilidade social corporativa, por conseguinte há necessidade de avaliar as motivações das empresas ao implementarem esta estratégia e as motivações dos colaboradores a participarem, ou não, em atividades de voluntariado corporativo.Este trabalho foca-se na análise destes pontos, no caso particular da Sage Software – Portugal SA, explorando a Sage Foundation - fundação integrada na multinacional que promove responsabilidade social junto dos colaboradores.Os resultados foram obtidos através de uma análise a entrevistas e inquéritos realizados a colaboradores da empresa. Os resultados indicam que os motivos que levam a empresa a promover atividades de voluntariado vão ao encontro dos observados na literatura; os benefícios e prejuízos que a empresa tem ao implementar esta estratégia vão, também, ao encontro dos observados na literatura. Já as motivações dos colaboradores que participam, apenas alguns vão ao encontro dos referenciados na literatura, tendo sido identificados também outros motivos, como a identificação com a causa e a obrigatoriedade no cumprimento dos objetivos anuais.Este trabalho apresenta contributos para o conhecimento existente através da confirmação de evidências prévias e da identificação de novas motivações. No âmbito empresarial, este trabalho permite propor novas formas de melhorar a participação dos colaboradores em atividades de voluntariado, promovidas pela Sage Foundation.
More and more companies are investing in corporate social responsibility, thus there is a need to assess the motivations of companies when implementing this strategy and the motivations of employees to participate, or not, in corporate volunteering activities.This study focuses on the analysis of these points, in the particular case of Sage Software - Portugal SA, exploring the Sage Foundation – foundation integrated into the multinational that promotes social responsibility among employees.The results were obtained through an analysis of interviews and surveys carried out with the company's employees. The results indicate that the reasons that lead the company to promote volunteering activities are in line with those observed in the literature; the benefits and losses that the company has when implementing this strategy are also in line with those observed in the literature. As for the motivations of the employees who participate, only some of them are in line with those referred in the literature. Other reasons were also identified, such as identification with the cause and the obligation to achieve the annual goals.This work contributes to existing knowledge by confirming previous evidence and identifying new motivations. In the business scope, this study proposes new ways to improve employee participation in volunteering activities promoted by Sage Foundation.
More and more companies are investing in corporate social responsibility, thus there is a need to assess the motivations of companies when implementing this strategy and the motivations of employees to participate, or not, in corporate volunteering activities.This study focuses on the analysis of these points, in the particular case of Sage Software - Portugal SA, exploring the Sage Foundation – foundation integrated into the multinational that promotes social responsibility among employees.The results were obtained through an analysis of interviews and surveys carried out with the company's employees. The results indicate that the reasons that lead the company to promote volunteering activities are in line with those observed in the literature; the benefits and losses that the company has when implementing this strategy are also in line with those observed in the literature. As for the motivations of the employees who participate, only some of them are in line with those referred in the literature. Other reasons were also identified, such as identification with the cause and the obligation to achieve the annual goals.This work contributes to existing knowledge by confirming previous evidence and identifying new motivations. In the business scope, this study proposes new ways to improve employee participation in volunteering activities promoted by Sage Foundation.
Descrição
Palavras-chave
Voluntariado corporativo Responsabilidade social corporativa Motivações Colaboradores Corporate volunteering Corporate social responsibility Motivations Employees