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Geography of pledging and application of funds of crowdfunding platforms and the impact on their online notoriety

datacite.subject.fosCiências Sociais::Economia e Gestão
dc.contributor.advisorVillarroel Fernández, Juan Andrei
dc.contributor.authorJesus, Diogo Onofre Fonseca de
dc.date.accessioned2013-06-03T09:38:11Z
dc.date.available2013-06-03T09:38:11Z
dc.date.issued2013-02-22
dc.date.submitted2013
dc.description.abstractOnline crowdfunding is a relatively new way of financing projects and ventures through the internet. This study gives an industry view focusing on the geographic perspective of pledging and application of funds through a model explicating the local and global dimensions. Four possible combinations are then possible: LPLA (Local Pledging/Local Application of funds), LPGA (Local Pledging/Global Application of funds), GPLA (Global Pledging/Local Application of funds) and GPGA (Global Pledging/Global Application of funds). A sample of crowdfunding platforms were analyzed to understand how these characteristics relate with the online notoriety of the platform. The analysis indicates that platforms are experimenting different approaches to the locus of pledging and application of funds and statistical results show that platforms with local characteristics in both pledging and application of funds (LPLA) are outperformed in terms of notoriety by all the remaining combinations.por
dc.identifier.tid201088851
dc.identifier.urihttp://hdl.handle.net/10400.14/10904
dc.language.isoengpor
dc.titleGeography of pledging and application of funds of crowdfunding platforms and the impact on their online notorietypor
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspor
rcaap.typemasterThesispor
thesis.degree.nameMestrado em Gestão

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