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Online crowdfunding is a relatively new way of financing projects and ventures through the
internet. This study gives an industry view focusing on the geographic perspective of
pledging and application of funds through a model explicating the local and global
dimensions. Four possible combinations are then possible: LPLA (Local Pledging/Local
Application of funds), LPGA (Local Pledging/Global Application of funds), GPLA (Global
Pledging/Local Application of funds) and GPGA (Global Pledging/Global Application of
funds). A sample of crowdfunding platforms were analyzed to understand how these
characteristics relate with the online notoriety of the platform. The analysis indicates that
platforms are experimenting different approaches to the locus of pledging and application
of funds and statistical results show that platforms with local characteristics in both
pledging and application of funds (LPLA) are outperformed in terms of notoriety by all the
remaining combinations.