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O dom tem sido estudado nas mais variadas áreas das relações sociais, mas não na sua concretização televisiva, constante e variada. Partindo da perspetiva da televisão, não só como reprodutora, mas também como produtora de sociedade, tentamos uma abordagem sociológica geral do dom na televisão. Tal como nas restantes relações sociais, ele manifesta-se de diferentes formas, desde os grandes teleeventos caritativos até aos talk shows quotidianos. Apesar de inseridas na esfera mercantil do negócio televisivo, estas emissões mantêm o caráter primordial do dom, reforçando a autoridade da televisão e os laços com a sua audiência.
The gift has been studied in a variety of social relations, but not in its daily and wide ranged presence in television. Considering television not only as a reproducer but also as a producer of society, we try a general sociologic approach to the gift in television. Just as in the other social relations, it manifests in several ways, from the great charity media events to the daily talk shows. Although inscribed in the commercial sphere of the television business, these programmes keep the main character of the gift, reinforcing the authority of television and its ties with audiences.
The gift has been studied in a variety of social relations, but not in its daily and wide ranged presence in television. Considering television not only as a reproducer but also as a producer of society, we try a general sociologic approach to the gift in television. Just as in the other social relations, it manifests in several ways, from the great charity media events to the daily talk shows. Although inscribed in the commercial sphere of the television business, these programmes keep the main character of the gift, reinforcing the authority of television and its ties with audiences.
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Dom Televisão Sociologia Marcel Mauss Gift Television Sociology