Publication
ConsumerĀ“s acceptance of digital wealth managers in Germany
| datacite.subject.fos | CiĆŖncias Sociais::Economia e GestĆ£o | pt_PT |
| dc.contributor.advisor | Durisin, Boris | |
| dc.contributor.author | Moormann, Florian Nino | |
| dc.date.accessioned | 2019-12-23T08:43:15Z | |
| dc.date.issued | 2019-05-10 | |
| dc.description.abstract | Na atual transformaĆ§Ć£o da indĆŗstria de gestĆ£o de patrimĆ³nio, os gestores de patrimĆ³nio digitais tĆŖm vindo a atrair um interesse crescente, motivando bancos e start-ups a investir tempo e recursos financeiros no desenvolvimento de advisors digitais baseados em algoritmos. No entanto, a aceitaĆ§Ć£o de mercado de advisors digitais continua baixa e representa um segmento de nicho comparativamente com a indĆŗstria tradicional de gestĆ£o de patrimĆ³nio. Tendo em conta que esta Ć”rea de investigaĆ§Ć£o ainda tem contribuiƧƵes reduzidas, esta tese tem como objetivo enriquecer a literatura existente atravĆ©s da ilustraĆ§Ć£o dos fatores que levam Ć adoĆ§Ć£o de gestores de patrimĆ³nio digitais, integrando metodologias de aceitaĆ§Ć£o tecnolĆ³gica e literatura relativa ao comportamento humano. Considerando que a literatura existente referente Ć adoĆ§Ć£o tecnolĆ³gica se tem focado maioritariamente nos ganhos de utilidade positiva, este estudo explora as barreiras dos gestores de patrimĆ³nio digital do ponto de vista do cliente. Esta tese representa uma sĆ³lida contribuiĆ§Ć£o acadĆ©mica atravĆ©s da criaĆ§Ć£o de um modelo centrado no cliente, baseada na Teoria Unificada da AceitaĆ§Ć£o e Uso da Tecnologia (TUAUT) e complementada com fundamentos da teoria de risco percecionado e fatores individuais caracterĆsticos. Baseados numa amostra de 216 indivĆduos da Alemanha, Ćustria e SuĆƧa, os resultados empĆricos resultantes de uma anĆ”lise de regressĆ£o mĆŗltipla demonstram que a intenĆ§Ć£o comportamental para utilizar gestores de patrimĆ³nio digitais foi significativamente influenciada pela expectativa de desempenho e inovaĆ§Ć£o pessoal. Relativamente ao efeito moderador, este estudo concluiu que a duraĆ§Ć£o da experiĆŖncia de investimento moderou significativamente o efeito da expectativa de desempenho, influĆŖncia social, conhecimento financeiro e inovaĆ§Ć£o pessoal na intenĆ§Ć£o comportamental para utilizar gestores de patrimĆ³nio digitais. De uma perspetiva de gestĆ£o, os resultados deste estudo indicam quais os aspetos estratĆ©gicos a serem considerados no longo prazo para garantir o sucesso no mercado de massa. As implicaƧƵes teĆ³ricas da utilizaĆ§Ć£o da TUAUT e a extensĆ£o com a teoria de risco percecionado sĆ£o debatidas. Este estudo desvenda novas Ć”reas de pesquisa, nomeadamente a Ć”rea de utilidades negativas, que carece de uma investigaĆ§Ć£o cientĆfica mais aprofundada. | pt_PT |
| dc.description.abstract | In the current transformation of the wealth management industry digital wealth managers have gained recently considerable attention, motivating banks and start-ups to spend budget and time on building digital algorithm-based advisors. However, clientās uptake of digital advice offerings and services is still slow and represents a niche segment compared to the traditional wealth management industry. In order to enrich current knowledge, where academic contribution is almost an untouched field, this study sheds light on what affects individuals to adopt digital wealth managers by integrating and extending existing approaches from technology acceptance and behavioural change literature. As past technology adoption research has focused primarily on the positive utility gains, this research consequently extends that approach by also exploring barriers to the adoption of digital wealth managers from a customer perspective. This work adds valuable empirical findings through the creation of a customer-centric model, which is based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and extended with constructs from perceived risk theory and complemented with individual characteristics factors. Based on a dataset of 216 respondents from Germany, Austria and Switzerland, empirical results from multiple regression analysis demonstrate that behavioural intention to use digital managers was significantly influenced by performance expectancy and personal innovativeness. For the moderating effect, this study discovered that duration of investment experience significantly moderated the effects of performance expectancy, social influence, financial knowledge and personal innovativeness on behavioural intention to use digital wealth managers. From a managerial perspective, the findings show on which strategic aspects to focus in the long-term run to be attractive for the mass market. Theoretical implications of using UTAUT and the extension with perceived risk theory are discussed. The study discloses demand for future research in the area of negative utilities that ought to be further researched. | pt_PT |
| dc.identifier.tid | 202274250 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.14/29018 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | GestĆ£o de patrimĆ³nio | pt_PT |
| dc.subject | Tecnologia | pt_PT |
| dc.subject | Investimento | pt_PT |
| dc.subject | AdoĆ§Ć£o tecnolĆ³gica | pt_PT |
| dc.subject | Gestores de patrimĆ³nio digitais | pt_PT |
| dc.subject | IntenĆ§Ć£o comportamental | pt_PT |
| dc.subject | Expectativa de desempenho | pt_PT |
| dc.subject | InovaĆ§Ć£o pessoal | pt_PT |
| dc.title | ConsumerĀ“s acceptance of digital wealth managers in Germany | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | restrictedAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Mestrado em GestĆ£o e AdministraĆ§Ć£o de Empresas | pt_PT |