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This work explores the linkages between the current boom of crowdfunding and
the music industry. By building on the theoretical contributions of value networks
and disruptive innovations, this dissertation aims at analyzing the impact of
reward-based crowdfunding on musicians’ businesses in Denmark, Norway and
Sweden.
With a simple and convenient service, crowdfunding has the potential to benefit
especially those musicians that don’t find the support of record labels and
historically had to rely on their own savings for their business finance.
After an interview process involving musicians and crowdfunding platforms
owners, it has been found that crowdfunding increases musicians’ odds to rescue
funds to invest in their music production activity.
Finally this work sheds lights on the challenges faced by crowdfunding platforms
to become an established financial channel for creative entrepreneurs.