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A importância da sustentabilidade ambiental na decisão de escolha de produtos e serviços turísticos
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O tema desta dissertação é a importância da sustentabilidade ambiental na decisão de escolha de produtos e serviços turísticos. O turismo, um fenômeno social de significativa relevância global, tem demonstrado um crescimento constante e impactante no cenário mundial. A sustentabilidade tomou-se um tema crucial, dada a influência significativa que o turismo exerce sobre os destinos, tanto positiva quanto negativamente. A massificação do turismo trouxe consigo uma série de desafios ambientais, como poluição, degradação de recursos naturais e impactos negativos sobre a biodiversidade. A necessidade de práticas sustentáveis é imperativa para equilibrar o desenvolvimento turístico com a preservação ambiental, garantindo que os destinos possam ser usufruídos pelas futuras gerações sem comprometer seus recursos naturais e culturais. Assim, a escolha deste tema justifica-se pela crescente relevância da sustentabilidade ambiental no setor do turismo. Dada a importância do turismo para a economia global e o seu impacto sobre o meio ambiente, pretende-se assim perceber a influência da sustentabilidade no comportamento dos turistas, especificamente na escolha de produtos e serviços turísticos. Este estudo adotou um design descritivo através da aplicação de um questionário online a uma amostra não probabilística por conveniência de turistas. As principais conclusões apontam para: os turistas atribuem uma maior importância à sustentabilidade ambiental nas atividades de natureza e atividades desportivas/aventura; demonstram uma atitude positiva em relação às práticas sustentáveis e estão dispostos a pagar um pouco mais por serviços que promovem a sustentabilidade; consideram-se bem informados sobre as questões ambientais e acreditam que destinos sustentáveis proporcionam uma experiência mais satisfatória.
The theme of this dissertation is the importance of environmental sustainability in the decision to choose tourism products and services. Tourism, a social phenomenon of significant global relevance, has shown constant and impactful growth on the world stage. Sustainability has become a crucial issue, given the significant influence that tourism has on destinations, both positively and negatively. The massification of tourism has brought with it a series of environmental challenges, such as pollution, degradation of natural resources and negative impacts on biodiversity. The need for sustainable practices is imperative in order to balance tourism development with environmental preservation, ensuring that destinations can be enjoyed by future generations without compromising their natural and cultural resources. Thus, the choice of this topic is justified by the growing relevance of enviromental sustainability in the tourism sector. Given the importance of tourism to the global economy and its impact on the environrnent, the aim is to understand the influence of sustainability on tourist behavior, specifically in the choice of tourism products and services. This study adopted a descriptive design by applying an online questionnaire to a non-probabilistic convenience sample of tourists. The main conclusions point to: tourists attach greater importance to environmental sustainability in nature activities and sports/adventure activities; they show a positive attitude towards sustainable practices and are willing to pay a little more for services that promote sustainability; they consider themselves well-informed about environmental issues and believe that sustainable destinations provide a more satisfying experience.
The theme of this dissertation is the importance of environmental sustainability in the decision to choose tourism products and services. Tourism, a social phenomenon of significant global relevance, has shown constant and impactful growth on the world stage. Sustainability has become a crucial issue, given the significant influence that tourism has on destinations, both positively and negatively. The massification of tourism has brought with it a series of environmental challenges, such as pollution, degradation of natural resources and negative impacts on biodiversity. The need for sustainable practices is imperative in order to balance tourism development with environmental preservation, ensuring that destinations can be enjoyed by future generations without compromising their natural and cultural resources. Thus, the choice of this topic is justified by the growing relevance of enviromental sustainability in the tourism sector. Given the importance of tourism to the global economy and its impact on the environrnent, the aim is to understand the influence of sustainability on tourist behavior, specifically in the choice of tourism products and services. This study adopted a descriptive design by applying an online questionnaire to a non-probabilistic convenience sample of tourists. The main conclusions point to: tourists attach greater importance to environmental sustainability in nature activities and sports/adventure activities; they show a positive attitude towards sustainable practices and are willing to pay a little more for services that promote sustainability; they consider themselves well-informed about environmental issues and believe that sustainable destinations provide a more satisfying experience.
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