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Nos últimos anos temos vindo a assistir a uma rápida mudança e adoção, pela sociedade,
das mais variadas tecnologias e aplicativos informáticos, quer para computadores quer para
smartphones ou tablets. O telemóvel tornou-se numa ferramenta omnipresente no dia a dia das
populações por todo o mundo.
Este estudo apresenta uma investigação sobre as aplicações móveis (app), nomeadamente
a app desenhada para ser implementada na Universidade Católica Portuguesa, Centro
Regional de Braga. O objetivo desta investigação foi, através do método de Grupo de Foco,
perceber a recetividade dos estudantes universitários face à existência de uma aplicação
móvel, como um canal oficial de comunicação entre alunos, professores e serviços. Para tal,
tendo como suporte um protótipo da aplicação móvel, foram realizados 2 grupos de foco a
alunos de diversos anos e cursos, tendo sido possível receber feedback sobre a usabilidade da
mesma. Os resultados obtidos demonstram uma elevada probabilidade de aceitação desta nova
tecnologia, se implementada, resultando assim no que se considera um meio de comunicação e
partilha de conteúdos relevantes entre alunos, professores e serviços.
Over the last eight years, we have witnessed a quick change and adoption by society of the most varied technologies and computer applications, whether for computers, smartphones or tablets. The mobile phone has become an omnipresent tool in the everyday life of the human being. This study presents and analyzes an investigation on mobile applications, namely the app designed to be implemented at the Catholic University of Braga. The goal of this investigation is - through the focus group methodology - to perceive the receptivity and perception of students in face of a mobile application as an official channel of communication between students and teachers. To this end, based on a prototype of the mobile application, interviews were carried out with students of several years and courses where it was possible to observe and extract feedback on its usability. The achieved results show a high probability of acceptance of this new technology - if implemented -, thus resulting in what they considered a means of communication and sharing of relevant content between students and teachers.
Over the last eight years, we have witnessed a quick change and adoption by society of the most varied technologies and computer applications, whether for computers, smartphones or tablets. The mobile phone has become an omnipresent tool in the everyday life of the human being. This study presents and analyzes an investigation on mobile applications, namely the app designed to be implemented at the Catholic University of Braga. The goal of this investigation is - through the focus group methodology - to perceive the receptivity and perception of students in face of a mobile application as an official channel of communication between students and teachers. To this end, based on a prototype of the mobile application, interviews were carried out with students of several years and courses where it was possible to observe and extract feedback on its usability. The achieved results show a high probability of acceptance of this new technology - if implemented -, thus resulting in what they considered a means of communication and sharing of relevant content between students and teachers.
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Novas tecnologias no âmbito universitário Aplicações móveis Marketing digital New technologies at the university level Mobile applications Digital marketing