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Abstract(s)
Tendo como tema o Planeamento Estratégico em Turismo e o Desenvolvimento
Sustentável, o principal objetivo desta dissertação é desenvolver um plano estratégico
para o desenvolvimento sustentável do turismo da província de Huíla. Os objetivos
especificos compreendem: a identificação das fases do processo de planeamento
estratégico em turismo, um diagnóstico da situação através da aplicação de ferramentas
de análise estratégica, o desenvolvimento de um mapa estratégico, bem como a definição
segmentos-alvos, posicionamento, objetivos, estratégia e plano de ações a implementar.
Para atingir estes objetivo, foram aplicados métodos teóricos de pesquisa, como revisão
bibliográfica e documental e métodos empíricos, como entrevistas, observação não
participativa e consulta de especialistas, que possibilitaram a obtenção das informações
e análises necessárias para a estruturação do processo em fases.
O resultado deste trabalho foi assim uma proposta do plano de desenvolvimento
estratégico que tem como foco melhorar atividade turística e consequentemente a vida da
poulação local, e está em conformidade com os requisitos identificados dos segmentos de
mercado que a procuram. O mesmo visa motivar o processo de gestão estratégica do
turismo na província com a implementação de ações que, quando aplicadas, contribuirão
para o desenvolvimento sustentável da atividade turística.
Having as its theme the Strategic Planning in Tourism and Sustainable Development, the main objective of this dissertation is to develop a strategic plan for the sustainable development of tourism in the province of Huila. The specific objectives comprise: ai dentification of the phases of the tourism strategic planning process, a diagnosis of the situation through the application of strategic analysis tools, the development of a strategic map, as well as the definition of target segments, positioning, objectives, strategy, and action plan to implement. To achieve these objectives, theoretical research methods were applied, such as bibliographical and documental revision and empirical methods, such as interviews, non-participatory observation, and expert consultation, which made it possible to obtain the necessary information and analysis to structure the process in phases. The result of this work was a strategic development plan proposal that focuses on improving tourist activity and consequently the life of the local population and is in accordance with the identified requirements of the market segments that seek it. The same aims to motivate the process of strategic management of tourism in the province with the implementation of actions that, when applied, will contribute to the sustainable development of tourism activity.
Having as its theme the Strategic Planning in Tourism and Sustainable Development, the main objective of this dissertation is to develop a strategic plan for the sustainable development of tourism in the province of Huila. The specific objectives comprise: ai dentification of the phases of the tourism strategic planning process, a diagnosis of the situation through the application of strategic analysis tools, the development of a strategic map, as well as the definition of target segments, positioning, objectives, strategy, and action plan to implement. To achieve these objectives, theoretical research methods were applied, such as bibliographical and documental revision and empirical methods, such as interviews, non-participatory observation, and expert consultation, which made it possible to obtain the necessary information and analysis to structure the process in phases. The result of this work was a strategic development plan proposal that focuses on improving tourist activity and consequently the life of the local population and is in accordance with the identified requirements of the market segments that seek it. The same aims to motivate the process of strategic management of tourism in the province with the implementation of actions that, when applied, will contribute to the sustainable development of tourism activity.
Description
Keywords
Turismo Huíla Plano estratégico Sustentabilidade Tourism Strategic plan Sustainability