Publication
In search of business model configurations that work: lessons from the hybridization of Air Berlin and JetBlue
| dc.contributor.author | Corbo, Leonardo | |
| dc.date.accessioned | 2018-07-13T16:07:14Z | |
| dc.date.available | 2018-07-13T16:07:14Z | |
| dc.date.issued | 2017 | |
| dc.description.abstract | This paper examines the rise of a distinct alternative to the traditional business model dichotomy between low-cost and full-service carriers (i.e. the hybrid business model) and questions its viability as an alternative for growth and profitability. Using a comparative assessment of business model innovation practices of two well-reputed carriers, Air Berlin and JetBlue, the paper highlights the importance of taking into account several components of a business model when deciding to experiment with it as these choices have important implications for an airline's performance. Our results suggest that, following the transition from a no-frills to a hybrid business model, a misalignment between the value proposition and the other elements of the business model will hinder an airline's ability to achieve a sustainable competitive advantage. | |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | Corbo, L. (2017). In search of business model configurations that work: lessons from the hybridization of Air Berlin and JetBlue. Journal of Air Transport Management, 64 (B), pp. 139-150. | pt_PT |
| dc.identifier.doi | 10.1016/j.jairtraman.2016.09.010 | pt_PT |
| dc.identifier.eid | 85002488071 | |
| dc.identifier.eissn | 1873-2089 | |
| dc.identifier.issn | 0969-6997 | |
| dc.identifier.uri | http://hdl.handle.net/10400.14/25193 | |
| dc.identifier.wos | 000411536900004 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.publisher | Elsevier | |
| dc.subject | Business models | |
| dc.subject | Innovation | |
| dc.subject | Hybrid carriers | |
| dc.title | In search of business model configurations that work: lessons from the hybridization of Air Berlin and JetBlue | pt_PT |
| dc.type | journal article | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | 150 | pt_PT |
| oaire.citation.issue | 64 | pt_PT |
| oaire.citation.startPage | 139 | pt_PT |
| oaire.citation.title | Journal of Air Transport Management | pt_PT |
| person.familyName | Corbo | |
| person.givenName | Leonardo | |
| person.identifier.ciencia-id | 811D-6035-72D9 | |
| person.identifier.orcid | 0000-0001-5133-7592 | |
| person.identifier.scopus-author-id | 57192251222 | |
| rcaap.rights | restrictedAccess | pt_PT |
| rcaap.type | article | pt_PT |
| relation.isAuthorOfPublication | 084ef03f-0b94-4c57-8da0-d0dfbeaf5fb1 | |
| relation.isAuthorOfPublication.latestForDiscovery | 084ef03f-0b94-4c57-8da0-d0dfbeaf5fb1 |