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| 3.85 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
This report describes, discusses and assesses the process leading to the creation of the Agora
Project, a business initiative, that I conceived as an MA candidate in January 2017 within the
framework of the MA in Culture Studies in the Faculty of Human Sciences at the
Universidade Católica Portuguesa. The Agora Project (available on
https://agoraconceptstore.com/) is an online platform that aims to be a multicultural
community of female artists and art lovers, through which non-mainstream artists from
diverse parts of the world exhibit, discuss and sell their work.
Having been inspired by the work of thinkers and artists who have believed in the
potentialities of culture as an expedient to solve conflicts and to empower people facing
prejudices or threats, in this report I explore some of their key ideas to explain how they
contributed to the project’s design. The report also comprises a chapter devoted to the
relevance of multiculturalism to the arts and its impact on women who have fought for
freedom and equality (with a special focus on Simone de Beauvoir’s ideas); four chapters on
female artists from diverse cultural backgrounds (Louise Bourgeois, Frida Kahlo, Georgia
O’Keeffe, and Reinata Sadimba), who, through their work, have asserted their beliefs and
independence despite social constraints; and a business plan in which I explain the variables
I took into account to implement the project, assess its sustainability, and its future prospects
in the realm of creative industries.