| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 760.5 KB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
A ameaça global aos ideais democráticos e aos direitos e liberdades fundamentais exige que os cidadãos avaliem criticamente as diferenças entre formas de persuasão consensuais e formas de persuasão não consensuais, manipuladoras e propagandísticas, a fim de fazerem escolhas livres e informadas. A partir de um trabalho etnográfico com uma organização portuguesa de defesa dos direitos das mulheres durante seis meses (janeiro-junho de 2021), este artigo discute a intersecção das relações públicas ativistas e da comunicação persuasiva organizada no âmbito de campanhas feministas. A propaganda surge como um fenómeno sociológico multifacetado e as campanhas de comunicação analisadas neste estudo indicam que, por princípio, a comunicação ativista feminista pode operar no âmbito da persuasão estratégica consensual e não da propaganda. Os resultados também ilustram as possíveis contribuições das relações públicas para a mobilização social, participação cívica e adesão democrática. As observações mostraram que nem todos os tipos de persuasão são prejudiciais ou falsos e que a propaganda não serve apenas para mudar opiniões, mas muitas vezes pretende manter as tendências dominantes e o status quo.
The global threat to democratic ideals and fundamental rights and freedoms requires that citizens critically assess the differences between consensual forms of persuasion and non-consensual, manipulative, and propagandistic forms of persuasion in order to make free and informed choices. Based on an ethnographic work with a Portuguese women’s rights organization during six months (January-June 2021), this paper analyses the intersection of activist public relations and organized persuasive communication within feminist campaigns. Propaganda appears a multi-layered sociological phenomenon and the communication campaigns analyzed in this study indicate that, in principle, feminist activist communication can operate within the realm of strategic consensual persuasion and not on propaganda. Findings also illustrate the possible contributions of public relations for social mobilization, civic participation, and democratic adhesion. Observations showed that not all types of persuasion are harmful or false, and that propaganda does not only serve to change opinions but often intends to maintain dominant trends and the status quo.
The global threat to democratic ideals and fundamental rights and freedoms requires that citizens critically assess the differences between consensual forms of persuasion and non-consensual, manipulative, and propagandistic forms of persuasion in order to make free and informed choices. Based on an ethnographic work with a Portuguese women’s rights organization during six months (January-June 2021), this paper analyses the intersection of activist public relations and organized persuasive communication within feminist campaigns. Propaganda appears a multi-layered sociological phenomenon and the communication campaigns analyzed in this study indicate that, in principle, feminist activist communication can operate within the realm of strategic consensual persuasion and not on propaganda. Findings also illustrate the possible contributions of public relations for social mobilization, civic participation, and democratic adhesion. Observations showed that not all types of persuasion are harmful or false, and that propaganda does not only serve to change opinions but often intends to maintain dominant trends and the status quo.
Description
Keywords
Propaganda Persuasão Relações públicas Ativismo Feminismo Persuasion Public relations Feminism Activism