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Advisor(s)
Abstract(s)
This thesis is an analytical analysis of consumption in Brazil, based on data from the
Consumer Expenditure Survey, years 2008 to 2009, collected by the Brazilian Institute of
Geography and Statistics. The main aim of the thesis was to identify differences and similarities
in consumption among Brazilian households, and estimate the importance of demographic and
geographic characteristics.
Initially, households belonging to different social classes and geographical regions were
compared based on their consumption. For further insights, two cluster analyses were conducted.
Firstly, households were grouped according to the absolute values of expenditures. Five clusters
were discovered; cluster membership showed larger spending in all of the expense categories for
households having higher income, and a substantial association with particular demographic
variables, including as region, neighborhood, race and education. Secondly, cluster analysis was
performed on proportionate distribution of total spending by every household. Five groups of
households were revealed: Basic Consumers, the largest group that spends only on fundamental
goods, Limited Spenders, which additionally purchase alcohol, tobacco, literature and
telecommunication technologies, Mainstream Buyers, characterized by spending on clothing,
personal care, entertainment and transport, Advanced Consumers, which have high relative
expenses on financial and legal services, healthcare and education, and Exclusive Spenders,
households distinguished by spending on vehicles, real estate and travelling.
Description
Keywords
Consumption in Brazil Consumer clustering