Publication
Broadcast television flow scheduling and the viewers' zapping: conflicting practices
| dc.contributor.author | Torres, Eduardo Cintra | |
| dc.date.accessioned | 2021-06-22T13:39:21Z | |
| dc.date.available | 2021-06-22T13:39:21Z | |
| dc.date.issued | 2016-01-01 | |
| dc.description.abstract | Broadcast television and its audiences live a paradoxical situation: on the one hand, channels still schedule according to the concept of flow; on the other hand, viewers' zapping counters it. This paper wishes to ascertain the audiences' practices regarding their fidelity to flow. The research tries to answer these questions: how many viewers watch the same channel during a long consecutive period? How many viewers watch a complete programme? Are there significant differences in zapping versus flow faithfulness according to sex, age, socio-demographic class and cable TV access? Is "companionship television" still a viewers' consume practice? The research verifies the effectiveness of flow scheduling, which, while being an ideology and a scheduling and self-promotion practice, is not a practice of most viewers. The results show that flow faithfulness flow is a minority behaviour mainly of older people, women, lower classes and viewers without occupation. | pt_PT |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.eid | 85007480809 | |
| dc.identifier.issn | 1646-5954 | |
| dc.identifier.uri | http://hdl.handle.net/10400.14/33843 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc/4.0/ | pt_PT |
| dc.subject | Audience | pt_PT |
| dc.subject | Flow | pt_PT |
| dc.subject | Ratings | pt_PT |
| dc.subject | Scheduling | pt_PT |
| dc.subject | Television | pt_PT |
| dc.subject | Zapping | pt_PT |
| dc.title | Broadcast television flow scheduling and the viewers' zapping: conflicting practices | pt_PT |
| dc.type | journal article | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | 115 | pt_PT |
| oaire.citation.issue | 4 | pt_PT |
| oaire.citation.startPage | 97 | pt_PT |
| oaire.citation.title | Observatorio (OBS*) | pt_PT |
| oaire.citation.volume | 10 | pt_PT |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | article | pt_PT |
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