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Calçar a sustentabilidade : uma visão sobre a responsabilidade social na indústria de calçaco em Portugal
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Fruto da pressão do mercado internacional, dos clientes e empresas a quem fornecem, as organizações são, cada vez mais, incentivadas a integrar na sua estratégia práticas de Responsabilidade Social (RS). No entanto, a integração nem sempre é efetiva. Este estudo tem como objetivo entender de que forma as empresas do setor do calçado em Portugal praticam e comunicam a Responsabilidade Social e qual a perceção do seu valor. Para isso, foram analisadas 3 empresas do setor. Com o objetivo de obter uma visão mais geral foi incluído no estudo uma visão do Centro Tecnológico do Calçado de Portugal. Os principais objetivos do estudo foram conhecer as práticas sociais desenvolvidas pelas empresas, perceber se existia uniformidade entre as práticas das empresas portuguesas com as suas sedes principais, comparar as práticas das diferentes empresas e entender o carácter das ações, se estratégico ou normativo. Foram concretizadas entrevistas semiestruturadas para recolha de informação e comparação com o material já recolhido. Os resultados demonstram que apesar das pressões externas, este é ainda um tema pouco explorado no setor. As ações são maioritariamente internas, focadas em questões laborais e no bem estar dos colaboradores. A comunidade é levemente influenciada com as ações e quando o assunto é ações de cariz social a atenção é menor ainda. A comunicação de ações é praticamente nula, e o valor da RS ainda está muito interligado às exigências legais e dos parceiros comerciais. A RS ainda não está plenamente integrada na cultura das empresas analisadas, salientando a necessidade de sensibilização, estruturação e planeamento no setor.
As a result of pressure from the international market, customers and the companies they supply, organizations are increasingly encouraged to integrate Social Responsibility (SR) practices into their strategy. However, integration is not always effective. This study aims to understand how companies in the footwear sector in Portugal practice and communicate Social Responsibility and what their perception of its value is. To this end, 3 companies in the sector were analyzed. In order to obtain a more general view, the study included a view of the Portuguese Footwear Technology Center. The main objectives of the study were to find out about the social practices developed by the companies, to understand whether there was uniformity between the practices of the Portuguese companies and their main headquarters, to compare the practices of the different companies and to understand the nature of the actions, whether strategic or normative. Semi-structured interviews were carried out to gather information and compare it with the material already collected. The results show that despite external pressures, this is still a little explored topic in the sector. The actions are mostly internal, focused on labor issues and the well-being of employees. The community is only slightly influenced by the actions and when it comes to social actions, there is even less attention. Communication of actions is practically non-existent, and the value of SR is still very much linked to legal requirements and business partners. CSR is not yet fully integrated into the culture of the companies analyzed, highlighting the need for awareness, structuring and planning in the sector.
As a result of pressure from the international market, customers and the companies they supply, organizations are increasingly encouraged to integrate Social Responsibility (SR) practices into their strategy. However, integration is not always effective. This study aims to understand how companies in the footwear sector in Portugal practice and communicate Social Responsibility and what their perception of its value is. To this end, 3 companies in the sector were analyzed. In order to obtain a more general view, the study included a view of the Portuguese Footwear Technology Center. The main objectives of the study were to find out about the social practices developed by the companies, to understand whether there was uniformity between the practices of the Portuguese companies and their main headquarters, to compare the practices of the different companies and to understand the nature of the actions, whether strategic or normative. Semi-structured interviews were carried out to gather information and compare it with the material already collected. The results show that despite external pressures, this is still a little explored topic in the sector. The actions are mostly internal, focused on labor issues and the well-being of employees. The community is only slightly influenced by the actions and when it comes to social actions, there is even less attention. Communication of actions is practically non-existent, and the value of SR is still very much linked to legal requirements and business partners. CSR is not yet fully integrated into the culture of the companies analyzed, highlighting the need for awareness, structuring and planning in the sector.
Descrição
Palavras-chave
Responsabilidade social corporativa Sustentabilidade Indústria do calçado Práticas empresariais sustentáveis Estratégia Corporate social responsibility Sustainability Footwear industry Sustainable business practices Strategy
Contexto Educativo
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Licença CC
Sem licença CC