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Abstract(s)
Esta investigação tem como objetivo analisar a comunicação não verbal exercida pelos apresentadores de televisão, na função de pivô durante a leitura das notícias. O ponto central que enquadra este objetivo foi o de perceber de que forma os modelos apresentados na literatura podem ajudar a analisar a comunicação dos profissionais de televisão no contexto televisivo nacional. O recorte teórico permitiu revelar, através das dimensões biológica e cultural, as principais propostas e os principais modelos, nomeadamente a Acão Visual, Cinesia, Cronógrafo, Espaço Envolvente & Aparência, Háptico, Paralinguística, Proxémica e o Sistema de Codificação da Ação Facial. A pesquisa empírica desenvolvida em Portugal, inclui a observação de 36 vídeos do ano de 2016 e 12 entrevistas a apresentadores de televisão dos canais RTP, SIC e TVI. O corpus de análise permitiu criar uma ferramenta de observação que se propõe e se inscreve como Matriz R-CNV. A investigação permitiu concluir que é possível analisar os apresentadores de televisão com recurso aos principais modelos apresentados na literatura, nomeadamente pelas propostas de Birdwhistell (1952, 1970) e Ekman e Friesen (1969, 1978). Da mesma forma, permitiu concluir que numa relação de simultaneidade entre o não verbal e o verbal existe, pode dizer-se, uma maior predominância da comunicação não verbal sobre a comunicação verbal. Constata-se também que, apesar das evidências observadas em geral, os jornalistas apresentadores não fazem uso de técnicas específicas em comunicação não verbal, não ambicionam a criação de personalidades televisivas diferenciadoras, ou realizam atos de representação durante a leitura das notícias, apesar de terem conhecimento da sua importância e de manifestarem cuidados a ter perante a exposição pública.
This research aims to analyze the nonverbal communication performed by television hosts, while reading the news. The central point that allowed us to frame the purpose, was to understand how the models portrayed in the literature could help to observe these professionals as national television anchors. The theoretical framework allowed to reveal, through the biological and cultural dimensions, the main proposals and models, namely Chronemics, Haptics, Kinesics, Oculesics, Paralanguage, Physical Environment & Appearance, Proxemics and the Facial Action Coding System. The empirical research developed in Portugal, includes the observation of 36 videos from the year 2016, and 12 interviews with television anchors of the channels RTP, SIC and TVI. The corpus analysis allowed us to create an observation tool that is proposed and inscribed as Matrix R-NVC. The research concluded that it is possible to observe television anchors using the main models portrayed in the literature, namely by the proposals of Birdwhistell (1952, 1970) and Ekman and Friesen (1969, 1978). Also, it was concluded that in a relationship of simultaneity between nonverbal and verbal, there is a greater predominance of nonverbal communication over verbal communication. It is also noted that, despite the evidence observed, the anchors do not use specific techniques in nonverbal communication, do not aim to create differentiating television personalities, or perform acts of representation while reading the news, despite being aware of the their importance and the need to be careful about public exposure.
This research aims to analyze the nonverbal communication performed by television hosts, while reading the news. The central point that allowed us to frame the purpose, was to understand how the models portrayed in the literature could help to observe these professionals as national television anchors. The theoretical framework allowed to reveal, through the biological and cultural dimensions, the main proposals and models, namely Chronemics, Haptics, Kinesics, Oculesics, Paralanguage, Physical Environment & Appearance, Proxemics and the Facial Action Coding System. The empirical research developed in Portugal, includes the observation of 36 videos from the year 2016, and 12 interviews with television anchors of the channels RTP, SIC and TVI. The corpus analysis allowed us to create an observation tool that is proposed and inscribed as Matrix R-NVC. The research concluded that it is possible to observe television anchors using the main models portrayed in the literature, namely by the proposals of Birdwhistell (1952, 1970) and Ekman and Friesen (1969, 1978). Also, it was concluded that in a relationship of simultaneity between nonverbal and verbal, there is a greater predominance of nonverbal communication over verbal communication. It is also noted that, despite the evidence observed, the anchors do not use specific techniques in nonverbal communication, do not aim to create differentiating television personalities, or perform acts of representation while reading the news, despite being aware of the their importance and the need to be careful about public exposure.
Description
Keywords
Ação visual Cinesia Comunicação não verbal Cronógrafo Espaço Envolvente & Aparência FACS Háptico Jornalismo televisivo Matriz R-CNV Paralinguística Pivot Proxémica Televisão Chronemics Haptics Kinesics Nonverbal communication Oculesics Paralanguage Physical Environment & Appearance Proxemics Television Television journalism