Loading...
Publication
Cinema pela tela de um smartphone : as motivações e as transformações na experiência dos espectadores portugueses e brasileiros que assistem a filmes pelo celular
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 3.97 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O avanço da tecnologia mudou o modo como consumimos entretenimento, ao passo que a pandemia da covid-19, em 2020, acelerou tendências que levariam anos para serem alcançadas neste setor. O cinema, por sua vez, passou a dividir espaço com novas formas de assistir a filmes – e, neste atual cenário, o smartphone tem ganhado cada vez mais protagonismo, pois o aparelho se tornou uma extensão da vida cotidiana. Isto posto, esta pesquisa investiga as motivações dos usuários de smartphones em Portugal e no Brasil que assistem a filmes pelo dispositivo móvel e como essa escolha transforma a experiência cinematográfica. Para alcançar os objetivos traçados, fez-se uso de levantamento bibliográfico, questionário aplicado a 412 participantes de 18 a 38 anos e entrevistas semiestruturadas com profissionais de cinema de ambos os países. A escolha dessas nacionalidades partiu do interesse, não comparativo, de analisar as mudanças de comportamento no consumo de cinema frente ao crescimento das plataformas digitais e uso de smartphones, além da carência de pesquisas empíricas sobre o tema. O estudo revelou que acessibilidade, comodidade e mobilidade são as principais motivações que levam os usuários a escolher o celular como dispositivo para visualizar filmes. Atualmente, o espectador consegue otimizar tempo assistindo a produções nos intervalos de sua rotina – a qualquer hora e em qualquer lugar. Por conseguinte, observa-se um consumo mais individualizado, personalizado e controlado. Por outro lado, apurou-se que o smartphone desencadeia a falta de concentração para acompanhar um filme do início ao fim, reduzindo a conexão com a história. Portanto, o uso do celular promove uma atenção fragmentada, refletindo o comportamento típico do nosso dia a dia. O resultado da pesquisa indica que portugueses e brasileiros se distraem com frequência enquanto utilizam o dispositivo móvel, principalmente devido às notificações.
Advances in technology have changed the way we consume entertainment and the covid-19 pandemic in 2020 has accelerated trends that would have taken years to catch up with in this sector. The cinema, in turn, has started to share space with new ways of watching movies - and in this current scenario, the smartphone has gained more and more protagonism, as the device has become an extension of everyday life. This research investigates the motivations of smartphone users in Portugal and Brazil who watch movies on their mobile devices and how this choice transforms the cinematic experience. In order to achieve the set objectives, we used a bibliographical survey, a questionnaire applied to 412 participants aged between 18 and 38 and semi-structured interviews with film professionals from both countries. The choice of these nationalities was based on a non-comparative interest in analyzing changes in cinema consumption behavior in light of the growth of digital platforms and the use of smartphones, as well as the lack of empirical research on the subject. The study revealed that accessibility, convenience and mobility are the main motivations that lead users to choose their cell phones as the device for watching movies. Nowadays, viewers can optimize their time by watching films during breaks in their routine – anytime, anywhere. As a result, consumption is more individualized, personalized and controlled. On the other hand, it was found that the smartphone triggers a lack of concentration to follow a movie from start to finish, thus reducing the connection with the story. Therefore, the use of cell phones promotes fragmented attention, reflecting the typical behavior of our daily lives. The results of the survey indicate that Portuguese and Brazilians often get distracted while using their mobile devices, mainly due to notifications from their phones.
Advances in technology have changed the way we consume entertainment and the covid-19 pandemic in 2020 has accelerated trends that would have taken years to catch up with in this sector. The cinema, in turn, has started to share space with new ways of watching movies - and in this current scenario, the smartphone has gained more and more protagonism, as the device has become an extension of everyday life. This research investigates the motivations of smartphone users in Portugal and Brazil who watch movies on their mobile devices and how this choice transforms the cinematic experience. In order to achieve the set objectives, we used a bibliographical survey, a questionnaire applied to 412 participants aged between 18 and 38 and semi-structured interviews with film professionals from both countries. The choice of these nationalities was based on a non-comparative interest in analyzing changes in cinema consumption behavior in light of the growth of digital platforms and the use of smartphones, as well as the lack of empirical research on the subject. The study revealed that accessibility, convenience and mobility are the main motivations that lead users to choose their cell phones as the device for watching movies. Nowadays, viewers can optimize their time by watching films during breaks in their routine – anytime, anywhere. As a result, consumption is more individualized, personalized and controlled. On the other hand, it was found that the smartphone triggers a lack of concentration to follow a movie from start to finish, thus reducing the connection with the story. Therefore, the use of cell phones promotes fragmented attention, reflecting the typical behavior of our daily lives. The results of the survey indicate that Portuguese and Brazilians often get distracted while using their mobile devices, mainly due to notifications from their phones.
Description
Keywords
Dispositivos móveis no entretenimento Novas mídias Cinema pelo smartphone Consumo de cinema Mobile devices in entertainment New media Smartphone cinema Cinema consumption
Citation
Publisher
CC License
Without CC licence