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O conceito de internacionalização nem sempre teve um significado comum a todas as perspetivas e tem vindo a evoluir ao longo dos tempos, na medida em que transcende vários domínios. Foi, por isso, interessante iniciar este trabalho final de mestrado com uma descrição sucinta da evolução do termo em questão, ao longo dos anos, sobre a perspetiva de vários autores, afunilando para a esfera das business schools, de modo que se consiga perceber como é que este conceito era encarado pelas mesmas, de acordo com as perspetivas existentes. Para melhor perceber como é que as business schools responderam à pandemia da COVID-19, foi preponderante descrever o clima em que estas se encontravam, relativamente à conjunção das suas estratégias de internacionalização com a pandemia que se iniciou em 2020. O facto de haver uma pandemia não invalida estipular estratégias de internacionalização, tendo sido possível perceber alguns dos entraves que surgiram. Por último, o objetivo era compreender de que forma os clientes das business schools (os estudantes), encaravam a evolução desta qualidade das business schools, como fator de decisão da sua escolha de instituição para prosseguir os seus estudos, agregado à época pós-pandémica, como na época pré-pandémica. O método utilizado na presente tese é, na sua essência, qualitativo, tendo sido realizadas dez entrevistas a indivíduos que se encontravam atualmente numa business school, que estiveram numa business school e que ambicionavam integrar uma business school, de modo que se perceba as suas escolhas, face à situação em que se encontravam.
The concept of internationalization has not always had a common meaning for all the existing perspectives and certainly, has evolved over time. It was, therefore, interesting to begin this final master's work with a succinct description of the evolution of the internationalization term over the years, from the perspective of several authors, narrowing down to the sphere of business schools, so that one can understand the concept, according to the existing perspectives. To better understand how business schools responded to the COVID-19 pandemic, it was important to describe the climate in which they found themselves, in relation to the combination of their internationalization strategies with the pandemic that began in 2020. The fact that there was a pandemic does not invalidate stipulating internationalization strategies, and it was possible to perceive some of the obstacles that arose. Finally, the objective was to understand how the customers of business schools (students) saw the evolution of the reaction of business schools, as a decision factor in their choice of institution to continue their studies, added to the post-pandemic period, never forgetting what motivated them in the pre-pandemic era. The method used in this thesis is, in essence, qualitative, with ten interviews being carried out with individuals who are currently in a business school, who were in a business school and other who wanted to join a business school, so that their choices can be understood, given each situation.
The concept of internationalization has not always had a common meaning for all the existing perspectives and certainly, has evolved over time. It was, therefore, interesting to begin this final master's work with a succinct description of the evolution of the internationalization term over the years, from the perspective of several authors, narrowing down to the sphere of business schools, so that one can understand the concept, according to the existing perspectives. To better understand how business schools responded to the COVID-19 pandemic, it was important to describe the climate in which they found themselves, in relation to the combination of their internationalization strategies with the pandemic that began in 2020. The fact that there was a pandemic does not invalidate stipulating internationalization strategies, and it was possible to perceive some of the obstacles that arose. Finally, the objective was to understand how the customers of business schools (students) saw the evolution of the reaction of business schools, as a decision factor in their choice of institution to continue their studies, added to the post-pandemic period, never forgetting what motivated them in the pre-pandemic era. The method used in this thesis is, in essence, qualitative, with ten interviews being carried out with individuals who are currently in a business school, who were in a business school and other who wanted to join a business school, so that their choices can be understood, given each situation.
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Palavras-chave
Internacionalização Business School COVID-19 Estratégia Internationalization Strategy