Publicação
M&As and brand identity – How can names and logos be combined and how do consumers perceive them
| dc.contributor.author | Machado, J. C. | |
| dc.contributor.author | Lencastre, Paulo de | |
| dc.contributor.author | Dionísio, Pedro | |
| dc.date.accessioned | 2011-09-07T14:42:56Z | |
| dc.date.available | 2011-09-07T14:42:56Z | |
| dc.date.issued | 2010 | |
| dc.identifier.citation | MACHADO, J.C; LENCASTRE, Paulo de; DIONÍSIO, Pedro - M&As and brand identity – How can names and logos be combined and how do consumers perceive them. In CHRISTODOULIDES, George ...[et al.] (ed.) - Contemporary Issues in Brand Research. Athenes : ATINER, 2010. ISBN: 978-960-6672-68-2. p. 91-113 | por |
| dc.identifier.uri | http://hdl.handle.net/10400.14/5243 | |
| dc.language.iso | eng | por |
| dc.publisher | ATINER | por |
| dc.title | M&As and brand identity – How can names and logos be combined and how do consumers perceive them | por |
| dc.type | book part | |
| dspace.entity.type | Publication | |
| rcaap.rights | restrictedAccess | por |
| rcaap.type | bookPart | por |