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Abstract(s)
This chapter is part of a research project examining the role of culture differences in foreign partnerships. We build on prior research on culture distance to explore the influence of perceptions of cultural on perceived relational risk. Perceived relational risk is as the degree of satisfaction of being involved in business activities with nationals of a given country. Contrary to expectations, our analysis suggests that cultural differences are sometimes perceived as desirable characteristics and may be associated with lower relational risk. We speculate that culture distance is an asymmetric construct in which the perception cultural difference may be interpreted as positive or if riding on the perspective from which the reading is made and of the task in which the perception is formed.
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Citation
SILVA, Susana Costa e ; NARDON, Luciara - An exploratory study of cultural distance and perceptions of relational risk. Progress in International Business Research (New Perspectives in International Business Research). ISSN 1745-8862. vol.3, 41-58
Publisher
Emerald