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Advanced services and differentiation advantage: an empirical investigation

2020Journal article Open access
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dc.contributor.authorSousa, Rui
dc.contributor.authorSilveira, Giovani J.C. da
dc.date.accessioned2020-09-14T14:11:11Z
dc.date.available2020-09-14T14:11:11Z
dc.date.issued2020
dc.description.abstractPurpose – This study theoretically articulates and empirically validates a model of relationships between market complexity (competition intensity, heterogeneity and technological change), strategic focus on product and service differentiation, ADS offerings and differentiation advantage. Design/methodology/approach – The authors develop and test hypotheses through structural equation modeling based on data from the Sixth International Manufacturing Strategy Survey (IMSS-VI), involving 931 manufacturers from 22 countries. Findings – The results indicate that (1) market complexity has a positive impact on strategic focus on product and service differentiation; (2) focus on product and service differentiation, but not market complexity, has a positive impact on the extent to which business units offer ADS to their customers; (3) ADS have a positive impact on service differentiation advantage, but no influence on product differentiation advantage. Practical implications – Managers should incorporate decisions related to ADS provision as part of their manufacturing strategy formulation processes to align markets, strategic focus on product and service differentiation, and ADS provision. ADS seem an appropriate lever for market differentiation, because they appear not only to support service differentiation advantage, but also to be consistent with strategic focus on product differentiation. Originality/value – The study provides novel insights and large-scale empirical evidence on the influence of the market environment on the offering of ADS, as well as on how relationships between the product and service activity in the manufacturing organization may affect differentiation advantage.pt_PT
dc.description.versioninfo:eu-repo/semantics/acceptedVersionpt_PT
dc.identifier.citationSousa, R., Silveira, G. J. (2020). Advanced services and differentiation advantage: an empirical investigation. International Journal of Operations & Production Management, 40(4)pt_PT
dc.identifier.doi10.1108/IJOPM-11-2019-0728pt_PT
dc.identifier.eid85087559978
dc.identifier.issn0144-3577
dc.identifier.urihttp://hdl.handle.net/10400.14/30912
dc.identifier.wos000547853000001
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherEmeraldpt_PT
dc.rights.urihttps://creativecommons.org/licenses/by-nc/4.0/
dc.subjectServitizationpt_PT
dc.subjectAdvanced servicespt_PT
dc.subjectCompetitive advantagept_PT
dc.subjectManufacturing strategypt_PT
dc.titleAdvanced services and differentiation advantage: an empirical investigationpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.issue4pt_PT
oaire.citation.titleInternational Journal of Operations and Production Managementpt_PT
oaire.citation.volume40pt_PT
person.familyNameSousa
person.familyNameda Silveira
person.givenNameRui
person.givenNameGiovani J.C.
person.identifier.ciencia-id3F15-2286-9C55
person.identifier.orcid0000-0002-0049-1896
person.identifier.orcid0000-0001-6960-955X
person.identifier.ridM-4605-2013
person.identifier.scopus-author-id7102960038
person.identifier.scopus-author-id6701327925
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicationc4e9fe74-771a-42e9-8925-c217abcdee1f
relation.isAuthorOfPublication4956d1c4-8215-4611-8445-5cae305c2a03
relation.isAuthorOfPublication.latestForDiscoveryc4e9fe74-771a-42e9-8925-c217abcdee1f

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