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O presente trabalho é um estudo crítico sobre a Responsabilidade Social das Empresas (RSE) em Portugal, mais especificamente, sobre as representações que os CEO’s de um conjunto de startups portuguesas têm sobre este fenómeno. Os principais objetivos que procuramos atingir com este trabalho consistem em perceber se as práticas das empresas analisadas refletem, ou não, práticas de Responsabilidade Social das Empresas na sua gestão, bem como compreender as motivações que estão na sua génese.
Para atingir estes objetivos, nesta investigação recorremos ao método de investigação qualitativo. A técnica eleita foi a entrevista semiestruturada, assim como a análise do conteúdo.
Os resultados obtidos revelam que a maioria dos gestores das empresas em análise está familiarizada com o conceito de RSE. Contudo, nem todos os entrevistados estão conscientes relativamente às práticas tipicamente associadas ao conceito, apesar destas empresas apresentarem práticas de responsabilidade social e, em alguns casos, terem estratégias de RSE na sua gestão.
Os entrevistados revelaram que as startups são empresas muito vulneráveis em termos de recursos, tanto financeiros como humanos, uma vez que as empresas em estudo são de pequena dimensão. Ainda assim, todos os entrevistados revelaram que estão, ou já estiveram, envolvidos em atividades de cariz social, mesmo que, em alguns casos, de forma pontual. Este estudo revela ainda que as motivações das empresas para as práticas de RSE são, essencialmente, nas dimensões económica, social, ambiental e ética, sendo que a abordagem à dimensão social é a mais predominante.
The present work is a study about Corporate Social Responsibility. We opted to analyze Portuguese startups as the object of study. The main objectives are to understand whether companies' practices reflect Corporate Social Responsibility practices in their management, as well as to understand the motivations that are in their genesis. This study also analyzes what business managers mean by CSR. This research is based on the method of investigation through interview, quantitative method, followed by a content analysis. The study revealed that most managers of the companies under analysis are familiar with the concept of CSR, but not all are aware of the practices inherent thereto, although companies present social responsibility practices and in some cases have CSR strategies in its management. Respondents revealed that startups are very vulnerable companies in terms of resources, both financial and human, since the companies under study are small. Still, all the interviewees revealed that they are, or already are, involved in social activities, even in some cases, in a timely manner. This study also reveals that the motivations of companies for CSR practices are essentially in the economic, social, environmental and ethical dimensions.
The present work is a study about Corporate Social Responsibility. We opted to analyze Portuguese startups as the object of study. The main objectives are to understand whether companies' practices reflect Corporate Social Responsibility practices in their management, as well as to understand the motivations that are in their genesis. This study also analyzes what business managers mean by CSR. This research is based on the method of investigation through interview, quantitative method, followed by a content analysis. The study revealed that most managers of the companies under analysis are familiar with the concept of CSR, but not all are aware of the practices inherent thereto, although companies present social responsibility practices and in some cases have CSR strategies in its management. Respondents revealed that startups are very vulnerable companies in terms of resources, both financial and human, since the companies under study are small. Still, all the interviewees revealed that they are, or already are, involved in social activities, even in some cases, in a timely manner. This study also reveals that the motivations of companies for CSR practices are essentially in the economic, social, environmental and ethical dimensions.
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Responsabilidade social das empresas Startups Práticas empresariais Corporate social responsibility