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Authors
Advisor(s)
Abstract(s)
O presente estudo analisa o conteúdo de vídeos presentes no YouTube sobre distúrbios
alimentares, visando compreender de que forma estes contribuem para a literacia em saúde de
quem os visiona, bem como aferir a qualidade da informação sobre saúde presente nos mesmos.
Pretende ainda explorar de que forma a autoria de um vídeo está relacionada com a qualidade
do mesmo e se a qualidade tem efeitos na sua popularidade.
De forma a entender estas questões, desenvolveu-se uma metodologia de investigação
mista, baseada numa primeira fase numa análise de conteúdo quantitativa de 30 vídeos acerca
de distúrbios alimentares no YouTube, procurando analisar o seu conteúdo através critérios de
medição de qualidade e confiabilidade, de modo a compreender o valor desta plataforma digital
para a literacia em saúde. Numa segunda fase, procedeu-se a uma análise de conteúdo
qualitativa dos quatro vídeos que melhor pontuaram no índice de qualidade através de uma
análise categorial.
Os resultados desta aná
lise permitem concluir que existe potencial para o YouTube ser
uma ferramenta de qualidade para a promoção de informações de saúde, no entanto, a maioria
dos vídeos analisados revelaram um baixa qualidade das informações, pelo que ainda há
melhorias a fazer antes de se poder considerar este medium social um bom aliado para a
promoção da literacia em saúde.
This study analyzes the content of videos uploaded on YouTube about eating disorders, aiming to understand the way it contributes to the health literacy of the viewers, as well as the quality of the health information of the videos. It also explores how the authorship of a video relates to its quality, and if the quality has effects on the video's popularity. To understand these questions, a mixed investigation methodology was developed to analyze, in a first instance, the content of 30 videos about eating disorders on the YouTube platform, in order to analyze the content through criteria to measure the quality and trustworthiness, to understand the value of this digital platform for health literacy. On a second instance, the content of the four best qualified videos was also studied through a categorical analysis. The results of this analysis allowed the conclusion that there is potential for YouTube to be a quality tool for promoting health information, however, most of the analyzed videos revealed a low quality of information, so there are still improvements to be made before we can consider this social medium a good ally for health literacy.
This study analyzes the content of videos uploaded on YouTube about eating disorders, aiming to understand the way it contributes to the health literacy of the viewers, as well as the quality of the health information of the videos. It also explores how the authorship of a video relates to its quality, and if the quality has effects on the video's popularity. To understand these questions, a mixed investigation methodology was developed to analyze, in a first instance, the content of 30 videos about eating disorders on the YouTube platform, in order to analyze the content through criteria to measure the quality and trustworthiness, to understand the value of this digital platform for health literacy. On a second instance, the content of the four best qualified videos was also studied through a categorical analysis. The results of this analysis allowed the conclusion that there is potential for YouTube to be a quality tool for promoting health information, however, most of the analyzed videos revealed a low quality of information, so there are still improvements to be made before we can consider this social medium a good ally for health literacy.
Description
Keywords
YouTube Literacia em saúde Redes sociais digitais Distúrbios alimentares Health literacy Digital social media Eating disorders