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Authors
Advisor(s)
Abstract(s)
O valor da Internet das Coisas (IoT) é, hoje, muito amplo, com o seu poderoso impacto a fazer-se sentir nos mais diversos setores e áreas da sociedade, estimando-se que no ano de 2020 esta represente um valor total de 263 biliões USD.
A tecnologia RFID, vista como o núcleo da IoT, assume um papel preponderante na Gestão dado que é cada vez maior o número de organizações que usam esta tecnologia tanto para agilizar processos nas suas cadeias de abastecimento como para facilitarem o dia-a-dia dos seus utilizadores sejam eles clientes ou retalhistas.
Com o nosso estudo de caso pretendemos avaliar o grau de aceitação da tecnologia RFID pelo cidadão comum em Portugal. Com esse propósito, aplicamos o Modelo de Aceitação da Tecnologia, introduzindo novas dimensões ao modelo base proposto por Davis et al (1989), de forma a garantir a sua correta adequação à tecnologia RFID. Assim, enquanto o modelo base da TAM apenas inclui a utilidade percebida, facilidade de utilização percebida e as atitudes para com o uso da tecnologia, optamos, para o nosso estudo, por incluir seis variáveis adicionais com base na revisão da literatura.
O modelo TAM foi aplicado através da realização de um inquérito por questionário elaborado online, tendo sido obtido um total de 1309 respostas.
Relativamente aos resultados obtidos, destaca-se o acordo dos respondentes quanto à conveniência da tecnologia RFID, que percecionam como confortável e eficiente na realização de tarefas.
Os resultados revelam ainda que os problemas da privacidade e da segurança recorrentemente associados aos produtos com etiquetas RFID, não são considerados um obstáculo à adoção futura desta tecnologia.
The Internet of Things (IoT) is, nowadays, a very broad concept, which has a powerful and significant impact on a wide range of areas and sectors of society. It is estimated that its value can reach up to 263 billion USD by 2020. RFID technology, considered to be the core of IoT, assumes a prominent role in management, and the number of organizations that use this technology to streamline processes in their supply chains or to ease the daily life of its users has been steadily increasing. Through our case study, we intend to evaluate the degree of acceptance of the RFID technology by the ordinary citizen in Portugal. For this purpose, we applied the Technology Acceptance Model, adding new dimensions to the base model proposed by David et al (1989), in order to assure its adaptability to the RFID technology. Therefore, whereas the base model of TAM considers solely the perceived utility, the perceived ease of use and the attitudes towards the use of the technology, we have chosen to include six additional variables, based on a literature review. The TAM model was applied through a questionnaire survey performed online, and 1.309 responses were received and analysed. Concerning the results achieved, it stands out the general agreement on the convenience of the RFID technology, which is perceived as comfortable and efficient on the fulfilment of several tasks. The results also reveal that the privacy and security concerns that are recurrently associated with products that contain RFID tags are not considered an obstacle to the future adoption of this technology.
The Internet of Things (IoT) is, nowadays, a very broad concept, which has a powerful and significant impact on a wide range of areas and sectors of society. It is estimated that its value can reach up to 263 billion USD by 2020. RFID technology, considered to be the core of IoT, assumes a prominent role in management, and the number of organizations that use this technology to streamline processes in their supply chains or to ease the daily life of its users has been steadily increasing. Through our case study, we intend to evaluate the degree of acceptance of the RFID technology by the ordinary citizen in Portugal. For this purpose, we applied the Technology Acceptance Model, adding new dimensions to the base model proposed by David et al (1989), in order to assure its adaptability to the RFID technology. Therefore, whereas the base model of TAM considers solely the perceived utility, the perceived ease of use and the attitudes towards the use of the technology, we have chosen to include six additional variables, based on a literature review. The TAM model was applied through a questionnaire survey performed online, and 1.309 responses were received and analysed. Concerning the results achieved, it stands out the general agreement on the convenience of the RFID technology, which is perceived as comfortable and efficient on the fulfilment of several tasks. The results also reveal that the privacy and security concerns that are recurrently associated with products that contain RFID tags are not considered an obstacle to the future adoption of this technology.