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Advisor(s)
Abstract(s)
Com o desenvolvimento deste trabalho pretende-se estudar o caso do Museu FC Porto e da sua integração na rota turística da cidade do Porto.
A partir da abordagem a diferentes temas como forma de enquadramento do caso do Museu FC Porto, irá ser aferido o impacto que esta atração poderá ter no turismo da cidade. Essa análise será sobretudo feita através da revisão de literatura de diversos autores, e também através da análise de dados estatísticos.
Não será também descurado o trabalho desenvolvido em ambiente organizacional, no qual, através de observação participada, foi possível recolher informação que ajudou a responder à questão central de investigação, que pressupunha identificar parceiros estratégicos para o Museu de forma a divulgar a sua marca e facilitar a sua afirmação como atração turística da cidade.
Nesse sentido foram identificados vários agentes no setor do turismo, como hotéis, operadores turísticos, agências de viagens, entre outros, que podem desempenhar um papel fundamental na integração do Museu FC Porto na oferta turística da cidade do Porto.
In this paper we will study the case of FC Porto Museum, and its integration in the tourist route of Porto. By approaching different themes, as a way of framing the case of FC Porto Museum, we will assess the impact that this attraction may have on the tourism in the city. This analysis will be mainly done through the literature review of the most relevant topics related with this research, and also through the analysis of statistical data. We will not neglect the work done in the organizational environment, in which, through participatory observation, we were able to collect critical information that helped to answer the central question of this research, which involved the identification of strategic partners for the Museum in order to promote its brand and position it as a tourist attraction of the city. In this sense, we identified multiple agents in the sector of tourism, such as hotels, tour operators, travel agencies, among others, that can play a key role in the integration of FC Porto Museum in the city touristic offer.
In this paper we will study the case of FC Porto Museum, and its integration in the tourist route of Porto. By approaching different themes, as a way of framing the case of FC Porto Museum, we will assess the impact that this attraction may have on the tourism in the city. This analysis will be mainly done through the literature review of the most relevant topics related with this research, and also through the analysis of statistical data. We will not neglect the work done in the organizational environment, in which, through participatory observation, we were able to collect critical information that helped to answer the central question of this research, which involved the identification of strategic partners for the Museum in order to promote its brand and position it as a tourist attraction of the city. In this sense, we identified multiple agents in the sector of tourism, such as hotels, tour operators, travel agencies, among others, that can play a key role in the integration of FC Porto Museum in the city touristic offer.
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Keywords
Marcas desportivas Marketing das cidades Marketing turístico Futebol Sports branding City Marketing Tourism marketing Football