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Authors
Advisor(s)
Abstract(s)
This case study has been prepared on a real business scenario, where “Energias de
Portugal Renováveis (EDPR)” was chosen, to serve as a teaching example of the task of
developing a growth strategy, with emphasis on a particular country.
EDPR, one of the leading wind energy companies in the world, is present in twelve
countries and is the third-largest generator of wind energy globally. By the end of
December 2014, EDPR had a global portfolio of 9.0 GW. Its growth and
internationalization process require an analysis of each country and its specifications,
considering the different macro-economic conditions.
The renewables industry has a major role in the future of the electricity sector. The
necessary strict control over Co2 emissions, the diversification of energy sources
through ambitious world commitments and the price decreases in some renewable
sources, lead to a promising and continuous development of this sector.
The Brazilian Renewable Industry has a significant weight in the global renewable
energy development, since it is one of the largest hydropower electricity country
generators, with a vast solar and wind potential. However, its development in the future
years is not certain, due to the current country´s economic and political state.
This case study aims to develop a future growth strategy for EDPR Brazil, based on
their current asset portfolio, investment plan and perception of the country’s future
economic and political condition. Thus, one must also bear in mind EDPRs
international growth strategy, in order to develop a coherent growth strategy for Brazil.