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Navigating change: the impact of the COVID-19 pandemic on the internationalization strategies of business schools

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This chapter examines how the COVID-19 pandemic transformed the internationalization strategies of business schools, driving rapid adaptations to global disruptions. It explains that while internationalization remains central to business education, institutions have reshaped models through digital transformation, hybrid learning, expanded partnerships, and enhanced student and faculty well-being. The chapter details a qualitative study across globally diverse EQUIS-accredited schools, revealing how national contexts, leadership decisions, digital investments, and community support shape resilient internationalization. It highlights emerging dynamics including geopolitical shifts, ecological concerns, new partnerships, and blended teaching innovations. Finally, the chapter argues that people-centred internationalization equips business schools to navigate uncertainty, foster global competencies, and sustain meaningful global engagement amid continuous change.

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Business schools Digital transformation Education Hybrid learning Internationalization Pandemic Partnerships

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Oxford University Press

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