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Incumbência, motivação, compromisso e autoanálise dos CEO relativamente à implementação de políticas de sustentabilidade nas organizações
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Resumo(s)
Estudar em profundidade as políticas e projetos de responsabilidade social das empresas permite compreender como os CEO concretizam tais práticas, quais os seus objetivos, as suas motivações e os mecanismos de prestação de contas, bem como avaliar de que forma equilibram a pressão por resultados financeiros com o ativismo corporativo e uma verdadeira vocação social. Do mesmo modo, tal análise aprofunda o entendimento sobre a influência das políticas de sustentabilidade nos comportamentos dos consumidores e sobre o impacto que o ativismo corporativo exerce nas suas decisões. Esta investigação pretende, portanto, esclarecer o papel estratégico dos líderes empresariais na promoção de um desenvolvimento sustentável que reconcilie prosperidade económica, justiça social e preservação ambiental. Para tal, foi adotada uma metodologia qualitativa, baseada na realização de entrevistas a dez líderes de topo de empresas a operar em Portugal pertencentes a setores diversos, tais como mobilidade, saúde, media, advocacia, consultoria, ambiente, tecnologia, publicidade e ciência. As entrevistas, conduzidas presencialmente com consentimento informado, tiveram duração média de 33 minutos e procuraram captar não só práticas formais, mas também valores, perceções e visões estratégicas. Os resultados indicam que os CEO entrevistados reconhecem cada vez mais a sustentabilidade como um imperativo estratégico, adotando uma liderança consciente que procura integrar os pilares ESG nas decisões empresariais, mesmo em contextos de forte pressão económica.
A thorough analysis of corporate social responsibility (CSR) policies and projects allows for a deeper understanding of how CEO implement such practices, including their objectives, motivations, and accountability mechanisms, as well as how they balance the pressure for financial results with corporate activism and a genuine social purpose. Likewise, such analysis enhances the understanding of how sustainability policies influence consumer behavior and the impact that corporate activism may have on their decision-making processes. This research, therefore, seeks to clarify the strategic role of business leaders in promoting a sustainable development model that reconciles economic prosperity, social justice, and environmental preservation. To this end, a qualitative methodology was adopted, based on interviews conducted with ten top executives from companies operating in Portugal, spanning diverse sectors such as mobility, healthcare, media, law, consulting, environment, technology, advertising, and science. The interviews were conducted in person, with informed consent, and had an average duration of 33 minutes. They aimed to capture not only formal practices but also values, perceptions, and strategic visions. The results indicate that the interviewed CEO increasingly view sustainability as a strategic imperative, adopting a conscious leadership approach that seeks to integrate ESG (Environmental, Social, and Governance) principles into business decision-making, even in contexts of intense economic pressure.
A thorough analysis of corporate social responsibility (CSR) policies and projects allows for a deeper understanding of how CEO implement such practices, including their objectives, motivations, and accountability mechanisms, as well as how they balance the pressure for financial results with corporate activism and a genuine social purpose. Likewise, such analysis enhances the understanding of how sustainability policies influence consumer behavior and the impact that corporate activism may have on their decision-making processes. This research, therefore, seeks to clarify the strategic role of business leaders in promoting a sustainable development model that reconciles economic prosperity, social justice, and environmental preservation. To this end, a qualitative methodology was adopted, based on interviews conducted with ten top executives from companies operating in Portugal, spanning diverse sectors such as mobility, healthcare, media, law, consulting, environment, technology, advertising, and science. The interviews were conducted in person, with informed consent, and had an average duration of 33 minutes. They aimed to capture not only formal practices but also values, perceptions, and strategic visions. The results indicate that the interviewed CEO increasingly view sustainability as a strategic imperative, adopting a conscious leadership approach that seeks to integrate ESG (Environmental, Social, and Governance) principles into business decision-making, even in contexts of intense economic pressure.
Descrição
Palavras-chave
Sustentabilidade Responsabilidade social corporativa (RSC) Liderança empresarial Chief executive officer (CEO) Environmental social governance (ESG) Reputação organizacional Sustainability Corporate social responsibility (CSR) Business leadership Environmental Social and governance (ESG) Corporate reputation
Contexto Educativo
Citação
Editora
Licença CC
Sem licença CC