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A vitória de Rui Moreira nas eleições autárquicas de 2013 no Porto surpreendeu a sociedade portuguesa. A interpretação deste resultado pode relacionar-se com facto de esta candidatura ser independente num contexto de descredibilização partidária. Perante o aumento do jornalismo negativo, o presente estudo analisa a cobertura jornalística da candidatura de Rui Moreira no período de campanha eleitoral para essas eleições autárquicas. A investigação foca-se numa abordagem quantitativa, suportada numa análise de conteúdo. O enfoque do estudo situa-se entre os meses de agosto e setembro de 2013. Os resultados esperados apontam para uma cobertura favorável em torno de Rui Moreira, permitindo aumentar a sua visibilidade e a sua popularidade enquanto candidato.
Rui Moreira’s victory in 2013 municipal elections in Oporto surprised the Portuguese society. This result can be the consequence of a general disbelief in the political parties. Facing a context of negative journalism in electoral campaigns, the main objective of this study is the analysis of news coverage during the electoral campaign of Rui Moreira’s candidature. The research focuses on a quantitative approach based on content analysis. The focus of this study is situated between August and September 2013. The expected results indicate the media coverage during the election campaign was a major benefit in Rui Moreira’s victory, allowing the increasing of his visibility and popularity.
Rui Moreira’s victory in 2013 municipal elections in Oporto surprised the Portuguese society. This result can be the consequence of a general disbelief in the political parties. Facing a context of negative journalism in electoral campaigns, the main objective of this study is the analysis of news coverage during the electoral campaign of Rui Moreira’s candidature. The research focuses on a quantitative approach based on content analysis. The focus of this study is situated between August and September 2013. The expected results indicate the media coverage during the election campaign was a major benefit in Rui Moreira’s victory, allowing the increasing of his visibility and popularity.
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Keywords
Rui Moreira Cobertura jornalística Eleições autárquicas de 2013 News coverage 2013 municipal elections